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Wii sales

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See also: Sales at launch

Since its launch, sales of the Wii video game console had generally been higher than its competitors around the globe. According to the NPD Group, the Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007.[1] This lead is even larger in the Japanese market, where it currently leads in total sales (having outsold both consoles by factors of 2:1[2] to 6:1[3] nearly every week from its launch to November 2007).[4] In Australia the Wii broke the record set by the Xbox 360 and became the fastest-selling game console in Australian history.[5]

The Wii surpassed 100 million units sold on June 30, 2013, selling 210,000 units between March and June 2013.[6] As of March 31, 2016, the Wii has sold 101.63 million units worldwide; however, Wii Mini sales from April 2016-2017 have never been confirmed by Nintendo.

Life-to-date number of units shipped, millions
Date Japan Americas Other Worldwide Increase
2006-12-31[7] 1.14 1.25 0.80 3.19 N/A
2007-03-31[8] 2.00 2.37 1.47 5.84 83.07%
2007-06-30[9] 2.95 3.81 2.51 9.27 Increase 58.73%
2007-09-30[10] 3.67 5.46 4.04 13.17 Decrease 42.07%
2007-12-31[11] 4.99 8.85 6.30 20.13 Increase 52.85%
2008-03-31[12] 5.90 10.61 7.94 24.45 Decrease 21.46%
2008-06-30[13] 6.43 13.11 10.08 29.62 Decrease 21.15%
2008-09-30[14] 6.91 15.19 12.45 34.55 Decrease 16.64%
2008-12-31[15] 7.80 20.40 16.76 44.96 Increase 30.13%
2009-03-31[16] 7.96 23.54 18.89 50.39 Decrease 12.08%
2009-06-30[17] 8.17 24.42 20.03 52.62 Decrease 4.43%
2009-09-30[18] 8.68 25.99 21.48 56.14 Decrease6.69%
2009-12-31[19] 9.72 32.02 25.71 67.45 Increase 20.15%
2010-03-31[20] 10.34 33.40 27.19 70.93 Decrease 5.16%
2010-06-30[21] 10.52 35.20 28.24 73.97 Decrease 4.29%
2010-09-30[22] 10.79 35.91 29.20 75.90 Decrease 2.61%
2010-12-31[23] 11.45 40.53 32.67 84.64 Increase 11.52%
2011-03-31[24] 11.59 41.18 33.24 86.01 Decrease1.62%
2011-06-30[25] 11.71 41.71 34.16 87.57 Increase 1.81%
2011-09-30[26] 11.91 42.44 35.01 89.36 Increase 2.04%
2011-12-31[27] 12.43 45.25 37.28 94.97 Increase 6.28%
2012-03-31[28] 12.45 45.70 37.69 95.85 Decrease 0.93%
2012-06-30[29] 12.52 45.91 38.13 96.56 Decrease 0.74%
2012-09-30[30] 12.64 46.12 38.42 97.18 Decrease 0.64%
2012-12-31[31] 12.69 47.55 39.14 99.38 Increase 2.26%
2013-03-31[32] 12.71 47.75 39.37 99.84 Decrease0.46%
2013-06-30[33] 12.73 47.85 39.46 100.04 Decrease 0.20%
2013-09-30[34] 12.75 48.03 39.52 100.30 Increase0.26%
2013-12-31[35] 12.75 48.38 39.77 100.90 Increase 0.60%
2014-03-31[36] 12.75 48.46 39.85 101.06 Decrease 0.16%
2014-06-30[37] 12.75 48.50 39.90 101.15 Decrease 0.09%
2014-09-30[38] 12.75 48.54 39.94 101.23 Decrease 0.08%
2014-12-31[39] 12.75 48.62 40.07 101.44 Increase0.21%
2015-03-31[40] 12.75 48.64 40.12 101.52 Decrease0.08%
2015-06-30[41] 12.75 48.64 40.16 101.56 Decrease 0.04%
2015-09-30[42] 12.75 48.64 40.19 101.59 Decrease 0.03%
2015-12-31[43] 12.75 48.64 40.23 101.63 Increase0.04%
2016-03-31[44] 12.75 48.64 40.23 101.63 Decrease 0.00%

History[]

On September 12, 2007, the Financial Times reported that the Wii had surpassed the Xbox 360 (released a year earlier) and had become market leader in home-console sales for the current generation, based on sales figures from Enterbrain, NPD Group and GfK. This was the first time a Nintendo console led its generation in sales since the Super Nintendo Entertainment System.[45]

On July 11, 2007, Nintendo warned that the Wii would remain in short supply throughout that calendar year.[46] In December, Reggie Fils-Aime revealed that Nintendo was producing approximately 1.8 million Wii consoles each month.[47] Some UK stores still had a shortage of consoles as of March 2007,[48] demand still outpaced supply in the United States as of June 2007,[49] and the console was "selling out almost as quickly as it hits retail shelves" in Canada as of April 2008.[50][51] In October 2008 Nintendo announced that between October and December the Wii would have its North American supplies increased considerably from 2007 levels,[52] while producing 2.4 million Wii units a month worldwide (compared to 1.6 million per month in 2007).[53]

In 2007 the Wii was the second-best-selling game console (behind the Nintendo DS) in the US and Japan (with 6.29 million and 3,629,361 units sold respectively), according to the NPD Group and Enterbrain.[54][55][56][57][58] That same year the Wii outsold the PlayStation 3 by a 3:1 ratio in Japan; the Xbox 360 sold 257,841 units in that region that year, according to Enterbrain.[59][60] In Europe the Wii sold 700,000 units in 2006 and 4.8 million in 2007, according to estimates by Electronic Arts.[61][62] In 2008, the Wii was the best-selling home console in Japan with 2,908,342 units sold, according to Enterbrain.[58][63][64] Before the release of the NPD Group's video-game statistics for January 2008 the Wii had been ahead of the Xbox 360 and PS3 in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group.[65] In the United States the Wii sold 10.9 million units by July 1, 2008, making it the leader in current-generation home console sales according to the NPD Group (and surpassing the Xbox 360).[66][67][68] As of November 1, 2008 the Wii had sold 13.4 million units in the US (almost two million more than Xbox 360 and over twice the number of PlayStation 3 units sold), according to the NPD Group.[69]

In Japan the Wii surpassed the number of Nintendo GameCube units sold by January 2008;[56] it sold 7,526,821 units as of December 28, 2008, according to Enterbrain.[63][70] According to the NPD Group the Wii surpassed the Xbox 360 to become the best-selling "next-generation" home video-game console in Canada (with 813,000 units sold by April 1, 2008), and was the best-selling home console for 13 of the previous 17 months.[50][51] In the first six months of 2008 the Wii sold 318,000 units in Canada, outselling its nearest competitor (the PlayStation 3) almost 2:1.[71] According to the NPD Group the Wii had sold a total of 1,060,000 units in Canada as of August 1, 2008, making it the first current-generation home console to surpass the million-unit mark in that country. In the first seven months of 2008 the Wii outsold the PS3 and the Xbox 360 combined, with 376,000 units sold in Canada.[72] In the United Kingdom the Wii leads in current-generation home-console sales with 4.9 million units sold as of January 3, 2009, according to GfK Chart-Track.[73][74] On March 25, 2009 at the Game Developers Conference, Satoru Iwata said that worldwide shipments of Wii had reached 50 million.[75]

While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term profit on software sales, Nintendo reportedly has optimized production costs to obtain a significant profit margin with each Wii unit sold.[76] On September 17, 2007 the Financial Times reported that the direct profit per Wii sold may vary, from $13 in Japan to $49 in the United States and $79 in Europe.[77] On December 2, 2008, Forbes reported that Nintendo made a $6 operating profit per Wii unit sold.[78]

On May 7, 2009, Nintendo reported increased operating profits for its fiscal year (April 1, 2008 – March 31, 2009) and a rise in sales—record earnings, compared to the previous year. Kenji Hall of BusinessWeek called the company "a bright spot in an otherwise dismal Japanese tech sector", citing the unique qualities of the Wii and DSi.[79] However, Nintendo's financial forecasts until March 2010 had investors and analysts questioning whether the company can keep its streak from ending. The Japanese market (a leading indicator for global markets) saw Wii sales drop by 47 percent, comparing Nintendo's fiscal year 2008–2009 to the previous year. While analysts predicted that game-console sales will generally fall in 2009, Hall argued that "Nintendo's big advantages are disappearing" amid price reductions for the Xbox 360 and rumors that Sony would unveil a motion-sensing wireless controller.[79]

On September 23, 2009, Nintendo announced its first price reductions for the console.[80] Nintendo sold more than three million Wii consoles in the U.S. in December 2009 (setting a regional record for the month and ending nine months of declining sales), due to the price cut and software releases such as New Super Mario Bros. Wii.[81][82] On January 31, 2010 the Wii became the best-selling home video-game console produced by Nintendo, with sales of over 67 million units (surpassing those of the original Nintendo Entertainment System).[83]

In 2010, sales of the Wii declined, falling by 21 percent from the previous year.[84] Wii sales continued to decline in 2011, with Nintendo's quarterly revenue dropping by 41 percent.[85] Despite a slowdown in sales, Nintendo reported that on Black Friday in 2011, over 500,000 Wii consoles were sold, making it the most successful Black Friday in the Wii's history.[86] Wii sales declined even further in 2012, having decreased by half from 2011.[87] The Wii Mini sold 35,700 units in its first two months of availability in Canada after being released on December 7, 2012.[88][89]

References[]

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  2. ↑ "Xbox 360 Trumps PS3 in Japan". Edge online. 2007-11-09. Retrieved 2007-11-27. {{cite web}}: ; publisher
  3. ↑ Nicolo S. (2007-07-21). "Media Create sales stats (July 9–15): Nintendo continues domination". qj.net. Archived from the original on 2009-02-11. Retrieved 2007-08-01. {{cite web}}:
  4. ↑ Jackson, Mike (2007-11-22). "PS3 tops Wii in Japan... AGAIN". ComputerAndVideoGames.com. Retrieved 2008-09-25. {{cite web}}:
  5. ↑ Moses, Asher (2006-12-14). "Wii breaks Xbox 360 sales record". The Sydney Morning Herald. http://www.smh.com.au/news/games/wii-breaks-xbox-sales-record/2006/12/14/1165685799546.html. Retrieved 2007-08-30. 
  6. ↑ "Wii lifetime sales surpass 100 million units - GameZone" (in en-US). GameZone. 2013-07-31. https://www.gamezone.com/news/wii-lifetime-sales-surpass-100-million-units/. 
  7. ↑ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-01-25. p. 8. Retrieved 2009-10-29. {{cite web}}:
  8. ↑ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-04-26. p. 8. Retrieved 2009-10-29. {{cite web}}:
  9. ↑ "Consolidated Financial Highlights" (PDF). Nintendo. 2007-07-25. p. 8. Retrieved 2009-10-29. {{cite web}}:
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  45. ↑ "Nintendo Wii Outsells All Other Game Consoles". PC World. Ziff Davis. 2007-09-12. Retrieved 2012-09-21. {{cite web}}:
  46. ↑ "Christmas morn without a Wii?". CNN. 2007-07-11. http://money.cnn.com/2007/07/11/news/companies/wii/index.htm. Retrieved 2008-10-23. 
  47. ↑ Phililps, Ashley (2007-12-18). "Can't Find a Wii? Take a Rain Check". ABC News. Retrieved 2008-10-23. {{cite web}}:
  48. ↑ Burman, Rob (2007-03-06). "UK Wiis "Like Gold Dust"". IGN. Retrieved 2007-04-18. {{cite web}}:
  49. ↑ "Demand for Wii still outpaces supply". komo-tv. 2007-06-29. Retrieved 2007-07-01. {{cite web}}:
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  58. ↑ 58.0 58.1 "Japanese 2008 Market Report". MCV. 2009-01-09. Retrieved 2009-01-15. {{cite web}}:
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  60. ↑ David Jenkins (2008-01-07). "Enterbrain: Wii Lead Over PS3 Rises To 3:1". Gamasutra. CMP Media. Retrieved 2008-02-02. {{cite web}}:
  61. ↑ Electronic Arts (2008-01-31). "Supplemental Segment Information" (PDF). Thomson Financial. p. 4. Retrieved 2008-02-09. {{cite web}}:
  62. ↑ David Jenkins (2008-02-01). "EA Reveals European Hardware Estimates". Gamasutra. CMP Media. Retrieved 2008-02-09. {{cite web}}:
  63. ↑ 63.0 63.1 2008年国内ゲーム市場規模は約5826億1000万円（エンターブレイン調べ）. Famitsu . Enterbrain. 2009-01-05. Retrieved 2009-01-15. {{cite web}}:
  64. ↑ David Jenkins (2009-01-07). "Japanese Games Market Shrinks 15.3 Percent In 2008". Gamasutra. Retrieved 2009-01-15. {{cite web}}:
  65. ↑ "Supply shortages hurt Xbox sales last month". Seattle Post-Intelligencer (Hearst Corporation). 2008-02-14. http://www.seattlepi.com/business/351201_tbrfs14.html. Retrieved 2008-02-15. 
  66. ↑ Magrino, Tom (2008-07-17). "NPD: PS3 sales spike on MGS4". GameSpot. Retrieved 2008-11-22. {{cite web}}:
  67. ↑ Keiser, Joe (2008-07-17). "NPD: Wii Overtakes 360 in US". Edge. Retrieved 2008-11-22. {{cite web}}: ; publisher
  68. ↑ Kim, Ryan (2008-07-17). "E3: Nintendo Wii pulls ahead of Xbox 360 in console sales". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=28286. Retrieved 2008-11-22. 
  69. ↑ Brightman, James (2008-11-14). "Wii U.S. Installed Base Now Leads Xbox 360 by Almost 2 Million". GameDaily. AOL. Archived from the original on 2009-03-01. Retrieved 2008-11-22. {{cite web}}:
  70. ↑ Ashcraft, Brian (2009-01-05). "Last Year, Japanese Game Market Experienced Shrinkage". Kotaku. Retrieved 2009-01-15. {{cite web}}:
  71. ↑ Davidson, Neil (2008-07-30). "Wii nears one million consoles in Canada, drives Nintendo profits". The Canadian Press. Retrieved 2012-10-08. {{cite web}}:
  72. ↑ "Wii surpasses one million consoles sold in Canada". CTV Television Network. Associated Press. 2008-08-26. http://www.ctv.ca/CTVNews/SciTech/20080826/wii_million_080826/. Retrieved 2010-09-27. 
  73. ↑ Martin, Matt (2009-01-13). "Console installed base reaches 22m in UK". GamesIndustry.biz. Eurogamer. Retrieved 2009-01-15. {{cite web}}:
  74. ↑ Ingham, Tim (2008-09-30). "Nintendo rules official UK hardware figures". MCV. Retrieved 2008-10-02. {{cite web}}:
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  82. ↑ Kiyoshi Takenaka (January 5, 2010). "Nintendo Wii posts record U.S. sales in Dec". Reuters. https://www.reuters.com/article/idUSTOE6040A420100105. Retrieved February 27, 2010. 
  83. ↑ "DS sells 125 million worldwide, Wii up to 67 million". 2010-01-30. Retrieved 2018-08-10. {{cite web}}:
  84. ↑ Plunkett, Luke. "Wii Sales Down 21% In A Single Year" (in en-US). Kotaku. https://kotaku.com/5532274/wii-sales-down-21-in-a-single-year?comment=22699923. 
  85. ↑ "Nintendo Hit With Dramatic Decline in Sales" (in en). Tom's Guide. 2011-10-27. https://www.tomsguide.com/us/quarterly-earnings-q3-2011-wii-ds-3ds,news-13020.html. 
  86. ↑ "Nintendo Wii has biggest-ever Black Friday, new Zelda game sets sales record". Boy Genius Report. December 1, 2011. http://www.bgr.com/2011/12/01/nintendo-wii-has-biggest-ever-black-friday-new-zelda-game-sets-sales-record/. 
  87. ↑ "Nintendo Q1 results: Wii sales cut in half since 2011, but 3DS sales more than double" (in en-US). Engadget. https://www.engadget.com/2012/07/25/nintendo-q1-results-wii-sales-cut-in-half-since-2011-but-3ds-s/. 
  88. ↑ "Wii Mini sells 35,700 units in Canada across first two months | Joystiq". 2013-03-04. Retrieved 2018-07-26. {{cite web}}:
  89. ↑ "NINTENDO INTRODUCES NEW Wii MINI THAT'S ALL ABOUT THE GAMES - Nintendo Official Site" (in en-us). Nintendo.com. https://www.nintendo.com/whatsnew/detail/ONIEEqvK1pbPyTbW2lWO6QnPUiqqvuuI. 
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