This Morning is a British daytime television programme broadcast on ITV. It is currently presented by Phillip Schofield, Holly Willoughby on Monday to Thursday with Ruth Langsford andEamonn Holmes presenting on a Friday and during the school holidays with guest presenters standing in or contributing items to the show. The show began airing on 3 October 1988 featuring Richard and Judy (Richard Madeley and Judy Finnigan) as hosts until their departure in July 2001.

The show was devised by Granada Television and was first broadcast from studios at the Albert Dock in Liverpool, before relocating to The London Studios in 1996. This Morning now airs daily on ITV at 10:30am till 12:30pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

Since 2010, during the summer, This Morning Summer has aired on the same channel at the same time slot. It is generally a continuation of the same format effectively making the show a year-round broadcast, featuring Eamonn Holmes and Ruth Langsford as the main presenters and guest presenters on a Friday.

This Morning is one of the longest running daytime programmes on British television, and celebrated 25 years on air in 3 October 2013 with the programme returning to its original home of Liverpool.


 [hide*1 History


In 1988, ITV decided to created a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10.40am on 3 October 1988 and finished at 12.10pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, despite This Morning being launched with no publicity its ratings rose to two million a day quickly.

The first few series of experts were:  agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of FortuneFun House and The Pyramid Game.

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[2] A clip of a streaker running onto Fred Talbot's weather map in 1995 is regularly shown on clip shows.[3]

For the beginning of the Autumn 1996 series, the show was relocated to LWT's Television Centre (now The London Studios) in London, coinciding with a housing relocation for Madeley and Finnigan and to secure even more celebrity guests for the show.[citation needed]

In the Summer of 2001, Richard and Judy left This Morning to present a their own show on Channel 4.


A relaunch of This Morning took place in 2009 and subsequently the ratings rose by 20%.[4]

In March 2010, This Morning producer Karl Newton announced that the show would air seven days a week, with two new one-hour shows being broadcast on Saturdays and Sundays. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. The weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.[5]

On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.[6]

The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live[3] An 2008 interview with Kerry Katona, slurring her words, also attracted coverage.[7]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning, reporter Jenni Falconer was there.[8]

In September 2013, at the beginning of the new 30th series, the show had a minor revamp. The opening titles and theme tune were updated and the graphics used throughout the show had been changed slightly. The website had also been given a new makeover.

With the theme tune being updated – This Morning has now had 7 variations of the theme since it began in 1988.

25th anniversary[edit]Edit

On 3 October 2013, This Morning celebrated its 25 years on air. The show was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip SchofieldEamonn Holmes, Holly Willoughby and Ruth Langsfordbeing joined by original presenters Richard Madeley and Judy FinniganKeith Lemon presented the weather from the show's infamous floating weather map. Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine)[9] There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.[10][11] Despite this, Britton did appear in a pre-recorded VT during the show.


The Main Presenters

This Morning is currently hosted by Phillip Schofield and Holly Willoughby between Monday and Thursday, and Ruth Langsford and Eamonn Holmes on Fridays. During school holidays, Eamonn and Ruth present between Monday and Thursday, with stand-in presenters used on Friday mornings.

From October 1988 to July 2001, This Morning was presented by husband and wife team Richard Madeley and Judy Finnigan. Madeley introduced each programme by saying "a very warm good morning to you, my name is Richard Madeley and this is my wife Judy Finnigan".

From 1998 onwards, Richard and Judy hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.[citation needed]

When Richard and Judy departed the show in 2001, they were replaced by Coleen Nolan and Twiggy,[citation needed] with Britton and Leslie remaining on Fridays. However, when Nolan and Twiggy proved less popular with viewers,[citation needed] Britton and Leslie took on the full job of presenting the show and brought the ratings back up to around one million.[citation needed] In 2002, after certain allegations were made in the press about his private life, Leslie was dismissed from the programme.[12]

Leslie was replaced by Phillip Schofield in 2002, developing an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[citation needed]

Lorraine Kelly joined the team in 2003, to co-present with Phillip Schofield on Mondays and Fridays.[citation needed] This was to enable Fern Britton to spend more time with her family, as she hosted three episodes per week.[citation needed] Kelly left This Morning in March 2006 to concentrate on her GMTV programme (GMTV with Lorraine), as well as to spend more time at home.[citation needed] Schofield and Britton presented the show from Monday to Thursday, whilst Ruth Langsford presented the show on Fridays alongside Schofield. Joined by Eamonn Holmes in 2006, Langsford also presented the show during school holidays[13] and since September 2008, the real life couple host the show each Friday. However, this wasn't the first time the couple had appeared presenting the show, having presented a special edition in 2002 to coincide with the Queen's Golden Jubilee.[citation needed]

In March 2009, Fern Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby in September 2009. On 17 July 2009, Britton presented her final show with a list of friends and celebrities after 10 years of presenting.[14]

On 4 April 2011, ITV confirmed that presenter of travel items on the show Jenni Falconer, and Friday co-host Ruth Langsford would cover Holly Willoughby, from 14 April for the first six weeks of her maternity leave.[15] Ruth presented the first three weeks with Jenni the final three. Jenni Falconer filled in for Holly, on 12 April 2011, as it was announced by Phillip Schofield that Holly may or may not be in labour and was having the day off.[16] Schofield confirmed via Twitter that Holly was in labour. Falconer covered the remainder of Willoughby's leave until 14 July 2011.

The show has been presented by only one presenter seven times in its history. The first by Madeley while Finnigan was ill with a cold. Three times by Britton; in 2002 following the allegations against Leslie, in 2008 when Schofield was absent due to his sick father, on 2 February 2009 when Schofield became snowed in at home and was unable to make it into the studios, once by Schofield on 23 March 2009 when Britton fell ill just before the opening of the show, once by Eamonn on the 27th of January 2012 when Ruth had to leave to present Loose Women because Andrea McLean had fallen ill and once in October 2012 when Phillip had to go and interview Judi Dench. Holly presented the second half of the show on her own.

The Hub[edit]Edit

The current "Hub" presenters are Emma WillisStephen Mulhern and Jeff Brazier.[17] Matt Johnson stepped down from presenting the Hub on 30 August 2013, but will continue to host other items for the show.[18]


Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 National Television Awards Most Popular Daytime Show Won
2000 National Television Awards Most Popular Daytime Show Won
2001 National Television Awards Most Popular Daytime Show Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 TV Quick Awards Best Daytime Viewing Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 TV Times Awards Favourite Daytime Programme Won
2011 National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Best Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Best Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won


[1][2]Outside Studio 8 at The London Studios

Since 1996, This Morning broadcasts live from Studio 8 at The London Studios on the South Bank which features large picture windows looking out over the River Thames.[19] The windows that are seen on screen are real but have a silver coating on the outside to prevent people seeing in and also to prevent glare from the sun.

This Morning Summer[edit]Edit

Main article: This Morning Summer

This Morning Summer is a spin-off from the main show, aired on ITV each summer. Since 2010, Eamonn Holmes and Ruth Langsford have hosted the seven-week series, alongside guest presenters on Fridays.

It is generally a continuation of the same format, effectively making This Morning a year-round broadcast. The summer programme was commissioned for a fourth series, following the successful third in 2012.

The regular This Morning Summer presenters are: Ruth Langsford and Eamonn Holmes on Monday to Thursday and Guest presenters on a Friday have included: Paddy McGuinnessKate Thornton, Emma BuntonJamie TheakstonJeff BrazierColeen Nolan, Jenni FalconerJohn BarrowmanEmma WillisPatrick KieltyMark Durden-Smith,Myleene KlassBen ShephardAmanda ByramJeremy KyleStephen MulhernAndrea CatherwoodMarvin Humes and Rochelle Humes.

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