File:The Pokemon Company textlogo.png | |
Native name | 株式会社ポケモン |
---|---|
Type | Joint venture, Kabushiki gaisha |
Founded | April 23, 1998 Nihonbashi, Tokyo, Japan | (as The Pokémon Center Company)
Headquarters | Minato, Tokyo, Japan Bellevue, Washington, United States London, United Kingdom Seoul, South Korea |
Key people | Tsunekazu Ishihara (President) |
Products | Pokémon franchise |
Services | Brand management |
Number of employees | 400 (2016)[1] |
Parent | [2] |
Website | pokemon.co.jp pokemon.jp pokemon.com pokemonkorea.co.kr |
The Pokémon Company (株式会社ポケモン, Kabushiki gaisha Pokémon) is a Japanese company that is responsible for marketing and licensing the Pokémon franchise. It was established through a joint investment by the three businesses holding the copyright on Pokémon: Nintendo, Game Freak, and Creatures.[2] It began operating in 1998 and adopted the moniker Pokémon Ltd. in October 2000.[3] The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo.[4]
The company has separate divisions that handle operations in different areas of the world, with The Pokémon Company International supporting the territories outside Asia. In South Korea, the operations are handled by Pokémon Korea, Inc.[4]
History[]
In 1998, Nintendo, Creatures, and Game Freak established The Pokémon Center Company in order to effectively manage the Pokémon Center stores in Japan. After the popularity of Pokémon Gold and Silver, they received many merchandising proposals from around the world. Companies were interested in working with the Pokémon brand. At that time, Tsunekazu Ishihara of Creatures was the person in charge of approving licensed products. Because of the sheer volume of products, Ishihara thought it was too much work for one person to handle. At the same time, in order for the franchise to continue, Ishihara wished to further expand the franchise with long-term goals, such as continuing the anime series and releasing a movie every year. It was then decided that a new organization was needed in order to gather together all the strands of brand management.
This led the three companies to turn The Pokémon Center Company into The Pokémon Company and further expand its responsibilities and areas of business. According to Satoru Iwata, establishing The Pokémon Company was one of his first projects at Nintendo.[5]
Managing the Pokémon Center stores is still a pillar for the company. In total, there are stores in 11 locations: Sapporo, Tohoku (Sendai), Tokyo, Skytree town (Oshiage), Tokyo-Bay(Chiba), Yokohama, Nagoya, Kyoto, Osaka, Hiroshima and Fukuoka.[6]
The United States branch (Pokémon USA, Inc.) opened in 2001 to handle licensing overseas.[7] Nintendo Australia does all licensing and marketing of Pokémon products in Australia and New Zealand, as The Pokémon Company does not have an Australian branch.[4]
Since 2001, nearly all licensed Pokémon products have "©Pokémon" in the copyright acknowledgments with the usual three of "©Nintendo", "©GAME FREAK inc." and "©Creatures Inc." Despite this, Nintendo is the sole owner of the Pokémon trademark.[8] The video games, Pokémon Trading Card Game and licensed toys are still being made by third- and second-party companies such as Tomy.
In October 2001, 4Kids Entertainment (now known as 4Licensing Corporation) acquired a 3% stake in The Pokémon Company for an undisclosed sum.[9][10] They liquidated this stake 4 years later for US$960,000.[11]
In 2006, Pokémon Korea, Inc. was founded to manage the company's operations in South Korea.[7] Its headquarters are located in Seoul.[12]
In 2009, Pokémon USA and Pokémon UK merged to become The Pokémon Company International, which handles American and European Pokémon operations under the administration of Kenji Okubo.[13] The company's offices in the United States are in Bellevue, Washington[14] and its offices in the United Kingdom are in London.[4] Australian operations are controlled by Nintendo Australia.
Licensed merchandise[]
Year(s) | Region(s) | Sales (million US$) | Notes |
---|---|---|---|
1999 | Worldwide[15] | 7,000 | ¥350.28 billion ($3.075 billion) in Japan.[16][17] |
2001 | Outside Asia[18] | 2,000 | |
2002 | Americas[19] | 1,100 | |
2003 | Americas[20] | 1,300 | |
1996–2003 | Worldwide[21] | 30,000 | |
2004 | Japan + Americas | 2,035 | ¥79.54 billion ($735 million) in Japan.[22] $1.3 billion in the Americas.[23] |
2005 | Japan + Americas | 1,892 | ¥65.21 billion ($592 million) in Japan.[24][25] $1.3 billion in the Americas.[26] |
2006 | Japan + Americas | 2,270 | ¥112.77 billion ($970 million) in Japan.[27] $1.3 billion in the Americas.[28] |
2007 | Japan + Americas | 2,543 | ¥134.56 billion ($1.143 billion) in Japan.[29][30] $1.4 billion in the Americas.[31] |
2008 | Japan + Americas | 2,512 | ¥114.929 billion ($1,112 million) in Japan.[32] $1.4 billion in the Americas.[33] |
2009 | Japan + Outside Asia | 2,595 | ¥111.809 billion ($1,195 million) in Japan.[34] $1.4 billion outside of Asia.[35] |
2010 | Japan + Outside Asia | 3,804 | ¥114.484 billion ($1.304 billion) in Japan.[36][37] $2.5 billion outside of Asia.[38] |
2011 | Japan + Outside Asia | 2,848 | ¥107.602 billion ($1,348 million) in Japan.[39] $1.5 billion outside of Asia.[40] |
2012 | Japan + Outside Asia | 2,754 | ¥92.04 billion ($1,154 million) in Japan.[41] $1.6 billion outside of Asia.[42] |
2013 | Japan + Outside Asia | 2,393 | ¥86.978 billion ($891 million) in Japan.[43] $1.5 billion outside of Asia.[44] |
2014 | Japan + Outside Asia | 2,678 | ¥71.825 billion ($678 million) in Japan.[45] $2 billion outside of Asia.[46] Pokémon TCG sales increased by 51% in the UK market,[47] and by 34% in North America.[48] |
2014–2015 | India | Unknown | There was a resurgence of the Pokémon brand in India.[49] |
2015 | Japan + Outside Asia | 2,608 | ¥55.257 billion ($457 million) in Japan.[50] $2.1 billion outside of Asia.[51] Pokémon TCG sales increased by 56%.[48] |
2016 | Japan + Outside Asia | 3,884 | ¥63.52 billion ($584 million) in Japan.[52] $3.3 billion outside of Asia.[53] The brand's 20th anniversary coincided with a Super Bowl 50 commercial, launch of Pokémon Go and Sun & Moon video games and Sun & Moon anime series, and Pokémon TCG becoming the top-selling collectible card game.[53] |
2017 | Japan + Outside Asia | 4,081 | ¥64.584 billion ($576 million) in Japan.[54] $3.5 billion outside of Asia.[55][56] Pokémon toys increased in sales,[57] and is the top-selling toy brand.[55] Sun & Moon expansion of Pokémon TCG released, continued success of Pokémon Go, and global launch of Ultra Sun & Ultra Moon and Pokkén Tournament DX games, I Choose You film and Sun & Moon anime series.[55] |
2018 | Japan + Outside Asia | 3,681 | ¥77.417 billion ($701 million) in Japan.[58][59] $2.98 billion outside of Asia.[60] |
2019 | Japan + Outside Asia | 5,127 | ¥101.06 billion ($927 million) in Japan.[61][59] $4.2 billion outside of Asia.[62] Substantial growth driven by global launch of live-action film Pokémon: Detective Pikachu, video game Pokémon Sword & Shield, and anime season Sun & Moon: Ultra Legends, while Pokémon Go crossed 1 billion downloads.[62] |
2020 | Outside Asia | 5,100 | $5.1 billion outside of Asia.[63] |
2021 | Outside Asia | 8,500 | $8.5 billion outside of Asia.[64] |
2022 | Outside Asia | 11,600 | $11.6 billion outside of Asia.[65] |
Total known sales | Worldwide | 102,905 |
Pokémon Company Net Income[]
Fiscal Year | Annual Net Income | Notes |
---|---|---|
1st fiscal year ended February 28, 1999 (starting capitol) | 24.8/.223[66] | |
2nd fiscal year ended February 29, 2000 | 81/.729 | |
3rd fiscal year ended February 28, 2001 | 171/1.5 | |
4th fiscal year ended February 28, 2002 | 613/5.5 | |
5th fiscal year ended February 28, 2003 | 168/1.5 | |
6th fiscal year ended February 29, 2004 | 770/6.9 | |
7th fiscal year ended February 28, 2005 | 790/7.1 | |
8th fiscal year ended February 28, 2006 | 123/1.1 | |
9th fiscal year ended February 28, 2007 | (336)/(3.0) | |
10th fiscal year ended February 29, 2008 | 487/4.4 | |
11th fiscal year ended February 28, 2009 | 1,105/9.9 | |
12th fiscal year ended February 28, 2010 | (144)/(1.3) | |
13th fiscal year ended February 28, 2011 | 1,340/12.1 | |
14th fiscal year ended February 29, 2012 | (395)/(3.6) | |
15th fiscal year ended February 28, 2013 | 1,840/16.6 | |
16th fiscal year ended February 28, 2014 | 1,180/10.6 | |
17th fiscal year ended February 28, 2015 | 2,039/18.4 | |
18th fiscal year ended February 29, 2016 | 619/5.6 | |
19th fiscal year ended February 28, 2017[67] | 15,921/143.3 | Increase in profits over the fiscal year was largely attributed to the success of Pokémon Go. |
List of works[]
Games[]
Anime[]
References[]
- ↑ "Updated list of employee counts for Nintendo companies". nintendoeverything.com. July 1, 2016. Retrieved September 11, 2016.
{{cite web}}
: - ↑ 2.0 2.1 "Company History". The Pokemon Company. Retrieved December 11, 2016.
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: - ↑ "Company History - The Pokémon Company". Pokemon.com. Retrieved April 6, 2016.
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: - ↑ 4.0 4.1 4.2 4.3 "会社概要". The Pokémon Company. Retrieved August 31, 2014.
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: - ↑ "Iwata Asks". Retrieved December 11, 2016.
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: - ↑ "ポケモンセター English". ポケットモンスターオフィシャルサイト . Retrieved 2017-11-13.
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: - ↑ 7.0 7.1 "沿革". The Pokémon Company. Retrieved August 31, 2014.
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: - ↑ "Legal Information". The Pokémon Company. Retrieved August 4, 2016.
{{cite web}}
: - ↑ "4Kids Entertainment Signs New Five-Year Agreement With Pokemon USA/Leading Children's Entertainment Company Acquires 3% Interest In The Pokemon Company". TheFreeDictionary.com. October 10, 2001. Retrieved July 16, 2016.
{{cite web}}
: - ↑ "4Kids Entertainment Signs New Five-Year Agreement With Pokémon USA" (PDF). 4kidsentertainment.com. October 10, 2001. Archived from the original (PDF) on October 24, 2005. Retrieved July 29, 2016.
{{cite web}}
: - ↑ "Form 10K". EdgarOnline.com. March 16, 2006. Retrieved July 16, 2016.
{{cite web}}
: - ↑ Jones, Adams (11 August 2016). "Pokethrift Pokemon Go: Accounts and technical issues". pokethrift.com. Pokethrift. http://pokethrift.com/. Retrieved 19 September 2016. "organization to provide a LIFETIME WARRANTY on all of accounts."
- ↑ Daswani, Mansha (April 9, 2009). "Pokémon Merges North American, European Operations". WorldScreen.com.com. Archived from the original on April 13, 2009. Retrieved May 17, 2013.
{{cite web}}
: - ↑ "Contact Us". The Pokémon Company International. Retrieved August 31, 2014.
{{cite web}}
: - ↑ Kalbfleisch, Pamela J. (20 June 2003). Communication Yearbook 27. Routledge. p. 297. ISBN 978-1-135-61692-2. https://books.google.com/books?id=jASQAgAAQBAJ&pg=PT297.
- ↑ Tsukada, Yuko (September 7, 2001). "Action! Report No.3: 市場環境を調べる" (in ja). クリエイターのための自営学. Creative Work Station / Asuka Publishing. ISBN 4756911501. https://jieigaku.net/report3-2.htm. Retrieved September 7, 2018.
- ↑ "Official exchange rate (LCU per US$, period average) - Japan". World Bank. 1999. Retrieved 26 January 2021.
{{cite web}}
: - ↑ "100 Leading Licensors". License Global. April 1, 2002. Archived from the original on 2018-06-25. Retrieved December 2, 2017.
{{cite web}}
: - ↑ License! Editorial Staff (April 1, 2003). "Leading Licensors" (PDF). License Global. Archived from the original (PDF) on December 12, 2003. Retrieved May 2, 2017.
{{cite web}}
: - ↑ Wilensky, Dawn (April 1, 2004). "Leading 101 Licensors" (PDF). License Global. Archived from the original (PDF) on February 28, 2005. Retrieved April 30, 2017.
{{cite web}}
: - ↑ Sawhney, Anubha (17 February 2004). "It's a Pokemon-ey machine!" (in en). The Times of India. https://timesofindia.indiatimes.com/delhi-times/Its-a-Pokemon-ey-machine/articleshow/500783.cms.
- ↑ (in ja) CharaBiz Data: データで見る、キャラクター商品の戦略と展望. 4. キャラクター・データバンク (Character Databank). 2005. https://ci.nii.ac.jp/ncid/BA70675708.
- ↑ Wilensky, Dawn (April 1, 2005). "Are You on the List? Most leading licensors remained flat 2004 over 2003" (PDF). License Global. Archived from the original (PDF) on February 17, 2006. Retrieved April 30, 2017.
{{cite web}}
: - ↑ "日本のアニメ・マンガを取り巻く状況" (PDF). Ministry of Land, Infrastructure, Transport and Tourism (MLIT) . 6 March 2007. Retrieved 27 January 2021.
{{cite web}}
: - ↑ "Official exchange rate (LCU per US$, period average) - Japan". World Bank. 2005. Retrieved 29 August 2020.
{{cite web}}
: - ↑ Wilensky, Dawn (April 1, 2006). "101 Leading Licensors" (PDF). License Global. Archived from the original (PDF) on May 17, 2006. Retrieved April 30, 2017.
{{cite web}}
: - ↑ (in ja) CharaBiz Data: データで見る、キャラクター商品の戦略と展望. 6. キャラクター・データバンク (Character Databank). 2007.
- ↑ Wilensky, Dawn (April 1, 2007). "103 Leading Licensing Companies" (PDF). License Global. Archived from the original (PDF) on July 11, 2011. Retrieved 27 January 2021.
{{cite web}}
: - ↑ "キャラクターが日本を救う" (in ja). NTTCom Online Marketing Solutions (NTT Communications). 26 January 2009. https://research.nttcoms.com/database/data/000938/.
- ↑ "Official exchange rate (LCU per US$, period average) - Japan". World Bank. 2007. Retrieved 29 August 2020.
{{cite web}}
: - ↑ "TOP 100 Licensors". License Global. April 1, 2008. https://www.licenseglobal.com/license-global/top-100-licensors.
- ↑ "Japan's Character Products Market in 2008". Character Databank (CharaBiz). 2010. https://licensinginternational.org/wordpress/wp-content/uploads/2013/12/japan-character-product.doc.
- ↑ "Top 100 Global Licensors". License Global. April 1, 2009. Archived from the original on 2018-09-10. Retrieved July 16, 2016.
{{cite web}}
: - ↑ (in ja) CharaBiz DATA 2010⑨. Character Databank, Ltd.. 2010. https://www.charabiz.com/book_detail.php?tab=news&article_id=3198.
- ↑ "TOP 125 Global Licensors". License Global. March 1, 2010. Archived from the original on 2018-09-10. Retrieved July 16, 2016.
{{cite web}}
: - ↑ (in ja) コンテンツ2次利用市場(ライセンス市場)に係る 競争環境及び海外市場動向実態調査. Ministry of Economy, Trade and Industry (METI). 2011. pp. 22–23. https://www.kanto.meti.go.jp/kankobutu/data/contents_kaigaishijyo_chousa.pdf#page=24. Retrieved 27 January 2021.
- ↑ "Official exchange rate (LCU per US$, period average) - Japan". World Bank. 2010. Retrieved 29 August 2020.
{{cite web}}
: - ↑ "TOP 125". License Global. May 1, 2011. Archived from the original on 2018-09-10. Retrieved July 16, 2016.
{{cite web}}
: - ↑ (in ja) CharaBiz DATA 2012⑪. Character Databank, Ltd.. 2012. https://www.charabiz.com/book_detail.php?tab=news&article_id=4806.
- ↑ Lisanti, Tony (May 10, 2012). "Top 125 Global Licensors". License Global. Archived from the original on 2018-09-10. Retrieved July 16, 2016.
{{cite web}}
: - ↑ "慶應義塾大学学術情報リポジトリ(KOARA)" (in ja). KeiO Associated Repository of Academic Resources (Keio University): 8–9. 2015. https://koara.lib.keio.ac.jp/xoonips/modules/xoonips/detail.php?koara_id=KO40003001-00002015-3073.
- ↑ "Top 150 Global Licensors". License Global. May 1, 2013. https://www.licenseglobal.com/license-global/top-150-global-licensors. Retrieved July 16, 2016.
- ↑ (in ja) CharaBiz DATA 2014(13). Character Databank, Ltd.. 2014. https://www.charabiz.com/book_detail.php?tab=news&article_id=6568.
- ↑ "The Top 150 Global Licensors". License Global. May 1, 2014. https://www.licenseglobal.com/license-global/top-150-global-licensors-0. Retrieved July 16, 2016.
- ↑ (in ja) CharaBiz DATA 2015⑭. Character Databank, Ltd.. 2015. https://www.charabiz.com/book_detail.php?tab=news&article_id=9073.
- ↑ "The Top 150 Global Licensors". License Global. May 1, 2015. https://www.licenseglobal.com/magazine-article/top-150-global-licensors-1/page/0/5. Retrieved July 16, 2016.
- ↑ Loveday, Samantha (December 19, 2014). "Pokémon ends 2014 on a high". Licensing.biz. NewBay Media. Archived from the original on 2015-01-12. Retrieved December 11, 2016.
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: - ↑ 48.0 48.1 Langsworthy, Billy (January 21, 2016). "Esdevium Games enjoys "record sales year" for Pokémon Trading Card Game". toynews-online.biz. Archived from the original on 2016-01-22. Retrieved December 11, 2016.
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: - ↑ Venkatesh, Shruti (December 29, 2015). "Pokemon's second coming". Forbes India. Retrieved December 11, 2016.
{{cite web}}
: - ↑ (in ja) CharaBiz DATA 2016⑮. Character Databank, Ltd.. 2016. https://www.charabiz.com/book_detail.php?tab=news&article_id=7423.
- ↑ "The Top 150 Global Licensors". License Global. May 1, 2016. https://www.licenseglobal.com/license-global/top-150-global-licensors-2. Retrieved July 16, 2016.
- ↑ (in ja) CharaBiz DATA 2017⑯. Character Databank, Ltd.. 2017. https://www.charabiz.com/seminar_detail.php?tab=mem&article_id=9358.
- ↑ 53.0 53.1 "The Top 150 Global Licensors". License Global. April 1, 2017. Archived from the original on 14 April 2017. Retrieved April 13, 2017.
{{cite web}}
: - ↑ (in ja) CharaBiz DATA 2018⑰. Character Databank, Ltd.. 2018. https://www.charabiz.com/book_detail.php?tab=news&article_id=9419.
- ↑ 55.0 55.1 55.2 Cioletti, Amanda (April 2018). "Top 150 Global Licensors". License Global 21 (2): T8 & T18. https://www.licenseglobal.com/sites/licenseglobal.com/files/Top150_2018_0.pdf#page=8. Retrieved 16 January 2021.
- ↑ "License Global's Top 150 Leading Licensors of 2017". License Global. 13 April 2017. https://www.licenseglobal.com/magazine/license-globals-top-150-leading-licensors-2017. Retrieved 27 January 2021.
- ↑ "Brand Pokémon continues to rule in 2017, toys sales spike in Europe". Licensing Corner. March 9, 2018. https://www.licensingcorner.com/2018/03/09/brand-pokemon-continues-to-rule-in-2017-toys-and-card-sales-spike-in-europe/.
- ↑ (in ja) CharaBiz DATA 2019(18). Character Databank. May 2019. https://www.charabiz.com/book_detail.php?tab=news&article_id=10493.
- ↑ 59.0 59.1 "Content Tokyo 2020 》Vtuber、疫情中重塑品牌、以AI創作,日本內容產業熱議的3件事" (in zh). Central News Agency (Taiwan). 30 December 2020. https://www.cna.com.tw/culture/article/20201230w002.
- ↑ "Top 150 Global Licensors: The New Class". Licence Global: T14–T15. August 2019. https://secure.viewer.zmags.com/publication/b0a2d8f9#/b0a2d8f9/42. Retrieved August 8, 2019.
- ↑ (in ja) CharaBiz DATA 2020(19). Character Databank. May 2020. https://www.charabiz.com/book_detail.php?tab=news&article_id=11267.
- ↑ 62.0 62.1 "Top 150 Global Licensors". License Global: T13. August 2020. https://www.licenseglobal.com/magazine/august-2020#36. Retrieved August 28, 2020.
- ↑ "Top Global Licensors". License Global. June 2021. p. 33. Retrieved July 11, 2021.
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: - ↑ "License Global Releases the "Top Global Licensors Report 2022," Indicating Signs of Industry-Wide Recovery". Business Wire. July 7, 2022. Retrieved July 7, 2022.
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: - ↑ "Top Global Licensors Report Cites $273.4 Billion in Sales for World's Top Brands". License Global. July 27, 2023. Archived from the original on July 27, 2023. Retrieved July 27, 2023.
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: - ↑ "ポケモン 2017年2月期決算公告". November 22, 2017. Retrieved November 24, 2017.
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: - ↑ Serkan, Toto (June 1, 2017). "The Pokemon Company's Net Profit Jumps 26x To US$143 Million Last Year". serkantoto.com. Retrieved November 18, 2017.
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