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Space Jam: A New Legacy

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Space Jam: A New Legacy
Official release poster
Directed byMalcolm D. Lee[n 1]
Screenplay by
  • Juel Taylor
  • Tony Rettenmaier
  • Keenan Coogler
  • Terence Nance
  • Jesse Gordon
  • Celeste Ballard
Story by
  • Juel Taylor
  • Tony Rettenmaier
  • Keenan Coogler
  • Terence Nance[n 2]
Based onSpace Jam 
by Leo Benvenuti
Produced by
Starring
CinematographySalvatore Totino[n 3]
Edited byBob Ducsay
Music byKris Bowers[n 4]
Production
companies
Distributed byWarner Bros. Pictures
Release dates
  • July 12, 2021 (2021-07-12) (Los Angeles)
  • July 16, 2021 (2021-07-16) (United States)
Running time
115 minutes[3]
CountryUnited States
LanguageEnglish

Canada 

Belgum

Danish Poland

German
Budget$150 million[4]
Box office$156.3 million[5][6]

Space Jam: A New Legacy is a 2021 American live-action/animated sports comedy film directed by Malcolm D. Lee from a screenplay by Juel Taylor, Tony Rettenmaier, Keenan Coogler, Terence Nance, Jesse Gordon, and Celeste Ballard.[7] The film is a standalone sequel to Space Jam (1996), and is the first theatrically-released film to feature the Looney Tunes characters since Looney Tunes: Back in Action (2003). The film stars basketball player LeBron James as a fictional version of himself; Don Cheadle, Khris Davis, Sonequa Martin-Green, and Cedric Joe star in live-action roles, while Jeff Bergman, Eric Bauza, and Zendaya headline the Looney Tunes voice cast. The film follows James and his son, Dom, as they are drawn into a Warner Bros.-themed virtual multiverse by a deceitful artificial intelligence named Al-G Rhythm. James encounters the Looney Tunes characters and enlists their aid in a basketball game against Al-G's avatars to rescue Dom and earn their freedom.

Talks for a Space Jam successor began following its release. Director Joe Pytka was attached to return in that capacity, and Spike Brandt and Tony Cervone signed on as the animation supervisors, but eventually the project was stalled due to Michael Jordan's refusal to return. Several possible spin-offs focusing on other athletes, including Jeff Gordon, Tiger Woods, and Tony Hawk, were also discussed, but never materialized. After several years in development hell, a LeBron James-led sequel was officially announced in 2014 with filming under Nance taking place from June to September 2019 around Los Angeles. After several weeks into filming, Nance left the project in July 2019 and was replaced by Lee.

Space Jam: A New Legacy premiered in Los Angeles on July 12, 2021, and was released in the United States by Warner Bros. Pictures on July 16 simultaneously in theaters and through HBO Max for one month. The film received generally negative reviews from critics, who criticized the amount of product placement in the film and found it lacking in its predecessor's self-referential humor[8], and it was a box office disappointment, grossing $156.3 million worldwide against a production budget of $150 million[9][10].

Plot[]

In 1998, a young LeBron James is dropped off at a youth league game by his mother. His friend Malik gives him a Game Boy, on which LeBron plays until his coach persuades him to focus more on his skills. After he misses a potential buzzer beater and is reprimanded by his coach, LeBron decides to follow his advice and discards the Game Boy.

In the present day, LeBron aspires for his sons, Darius and Dominic, to pursue basketball careers. While LeBron's attempts with Darius are progressive, Dom aspires to become a video game developer. LeBron, Malik, and Dom are later invited to Warner Bros. Studios to discuss a film deal; LeBron dismisses the idea while Dom is interested in the studio's Warner 3000 software—particularly its AI, Al-G Rhythm. Their differing views lead to an argument as Dom reveals his resentment towards LeBron's aspirations. Al-G, who has become self-aware, lures them to the basement server room and traps them in the Warner Bros. Serververse. Taking Dom prisoner, Al-G orders LeBron to form a basketball team to compete against his own, only earning his freedom if he wins, and sends him through the Serververse to Tune World. LeBron finds Tune World abandoned except for Bugs Bunny, who explains that Al-G persuaded the other Looney Tunes to leave their world and explore other realities. Using Marvin's spacecraft, the two travel to various worlds to locate and recruit the other Looney Tunes to form the Tune Squad. Meanwhile, Al-G persuades Dom to allow his help in upgrading himself and his game, which Al-G intends to use against LeBron.

In Tune World, LeBron initially insists on teaching the Tune Squad the fundamentals of basketball. They encounter Al-G's team, the Goon Squad, comprised of avatars of basketball players and led by Dom. Al-G livestreams the game and abducts several viewers, including LeBron's family, into the virtual reality as other inhabitants of the Serververse arrive. Al-G threatens to delete the Looney Tunes and imprison the real-world spectators permanently if the Goon Squad win.

The Goon Squad easily lead the first half, using their powers to score extra points. LeBron realizes his mistake and allows Bugs to devise a strategy using cartoon physics to improve in the second half. During a time-out, LeBron apologizes to Dom, who forgives him and joins the Tune Squad. Al-G assumes control of the Goon Squad and uses his abilities to substantially strengthen them. Recalling a glitch in Dom's game, wherein a character is deleted after a specific move is inputted, LeBron volunteers to perform the move, but Bugs does so instead, sacrificing himself in the process. LeBron scores the winning point with Dom's help, deleting Al-G and the Goon Squad. The Serververse spectators are returned to their respective worlds, and Lebron's family and the other real-world spectators are returned to Earth as Bugs parts with his friends before he is deleted.

One week later, LeBron, supporting Dom's wishes, allows him to attend the E3 Game Design Camp. He subsequently reunites with Bugs, who reveals that his cartoon physics allowed him to regenerate and that his friends have entered Earth as well. LeBron allows the Looney Tunes to stay with him until they can return to Tune World.

Cast[]

Live-action cast[]

  • LeBron James as himself; James also voices his animated counterpart.
    • Stephen Kankole as young LeBron (13 years)
  • Don Cheadle as Al-G Rhythm, a self-aware, deceitful AI whose name is a pun on algorithm.[11][12][13] Cheadle also voices Al-G Rhythm's computerized form.
  • Cedric Joe as Dominic "Dom" James, LeBron's younger son, who aspires to become a video game developer;[14] Dom is a fictionalized version of Bryce James.
  • Sonequa Martin-Green as Kamiyah James, LeBron's wife; Kamiyah is a fictionalized version of Savannah James.[15][14]
  • Khris Davis as Malik, LeBron's childhood friend.
    • Jalyn Hall as young Malik (13 years)
  • Ceyair J. Wright as Darius James, LeBron's eldest son; Darius is a fictionalized version of Bronny James.[14][16]
  • Harper Leigh Alexander as Xosha James, LeBron's daughter; Xosha is a fictionalized version of Zhuri James.[14]
  • Ernie Johnson Jr. as himself, working as a commentator during the game.[17]
  • Lil Rel Howery as himself, working with Johnson in commentating on the game.

Xosha Roquemore appears as Shanice James, LeBron's mother and a fictionalized version of Gloria Marie James; Wood Harris appears as Coach C, LeBron's childhood coach; Sarah Silverman and Steven Yeun portray Warner Bros. executives; and Slink Johnson appears as a security guard. Basketball players Sue Bird, Draymond Green, and A'ja Wilson cameo as themselves in a flashback in which Dom met them at a gathering attended by LeBron.

While Michael Jordan does not appear in the film, he is briefly seen on the Space Jam poster shown in Al-G Rhythm's Warner 3000 pitch. Michael B. Jordan cameos as himself, appearing as a visual gag; this was teased by Cheadle prior to the film's release, who stated, "Michael Jordan is in the movie, but not in the way that you would expect it."[18][19] Bill Murray, who appeared in the original film, makes a photographic cameo playing golf alongside Bugs Bunny in the credits.[20]

Appearances via archive footage include Mike Myers, Seth Green and Robert Wagner as Austin Powers / Dr. Evil, Scott Evil and Number Two, respectively (Austin Powers series); Ingrid Bergman as Ilsa Lund (Casablanca); and Josh Helman as Slit (Mad Max: Fury Road).

Voice cast[]

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In addition to voicing the Goon Squad, Davis, Lillard, Thompson, Ogwumike, and Taurasi appear as themselves in live-action cameos. Looney Tunes characters who appear in non-speaking roles include Wile E. Coyote, Gossamer, K-9, Charlie Dog, The Three Bears, the Crusher, Witch Hazel, Sam Sheepdog, Rocky and Mugsy, Playboy Penguin, and Nasty Canasta.[40]

The Nerdlucks, the antagonists of the original Space Jam, appear as spectators during the game via archive footage. James confirmed prior to its release that their Monstars forms would not appear in the film.[41]

Warner Bros. references[]

As the Warner Bros. Serververse prominently features, the film incorporates numerous references to other Warner Bros. properties. Major properties directly named include Harry Potter, Game of Thrones, Mad Max, The Matrix, Casablanca, The Wizard of Oz, King Kong, The Iron Giant, Rick and Morty, Austin Powers, Mortal Kombat and the DC Universe.[42]

Superman, Aquaman, Green Lantern, Flash, Batgirl, Commissioner Gordon, Alfred Pennyworth, Lois Lane, Jimmy Olsen, Selena Kyle, Dick Grayson, Harleen Quinzel, Riddler, and Bane make cameos in the DC part of the "Serververse".

Within the crowd scenes for the game between the Tune Squad and the Goon Squad include such characters as Pennywise (It); Alex DeLarge and the Droogs (A Clockwork Orange); Sister Jeanne des Anges (The Devils); the eponymous species in Gremlins; Beetlejuice; Yogi Bear; Boo-Boo Bear; Dick Dastardly, Muttley, and Penelope Pitstop (Wacky Races); The Flintstones, as well as the Rubbles, a Brontosaurus, and The Great Gazoo; Top Cat; the characters of Scooby-Doo (including its title character, Shaggy Rogers, Fred Jones, Daphne Blake, and Velma Dinkley); The Jetsons; Peter Potamus; Jabberjaw; Magilla Gorilla; Captain Caveman; Igoo, Gloop, and Gleep (The Herculoids); Frankenstein Jr. and Buzz Conroy; Space Ghost; Mightor; Dynomutt and Blue Falcon (Dynomutt, Dog Wonder); Yakko, Wakko, and Dot (Animaniacs); Tony Soprano from The Sopranos; Gandalf, Frodo Baggins, Gollum, and some Elven warriors (The Lord of the Rings); Lion-O and Cheetara (ThunderCats); King Kong and a biplane (King Kong); The Iron Giant, Zorro, Green Hornet; Mama Fratelli (The Goonies); Baby Jane Hudson (What Ever Happened to Baby Jane?); Jim West (Wild Wild West); Batman, Robin, Joker, Penguin, and Catwoman (Batman television series); Jack Napier and his henchmen (Batman (1989)); Penguin and Catwoman (Batman Returns); Mr. Freeze (Batman & Robin); Arthur Fleck (Joker); General Zod, Ursa, and Non (Superman (1978) and Superman II); some Amazon warriors (Wonder Woman); Migo, Meechee, and Gwangi (Smallfoot); Robin Hood (The Adventures of Robin Hood); the Mask; Voldemort and both Gryffindor and Slytherin Quiddich players (Harry Potter); Dorothy Gale, Toto, the Wicked Witch of the West, and the Winged monkeys (The Wizard of Oz); King Leonidas, some Spartan soldiers, and some Persian soldier (300); Neo, Trinity, and assorted Agents (The Matrix); the War Boys (Mad Max); and Drogon, Night King, and the White Walkers (Game of Thrones) as well as an assortment of generic 1920s film starlets, 1950s film starlets, 19th century ship captains, cowboys, devils, gangsters, knights, and pirates.[42][43][44]

Production[]

Development[]

A sequel to Space Jam was planned as early as 1996, shortly after the original film was released in theaters worldwide. As development began, Space Jam 2 was going to involve a new basketball competition with Michael Jordan and the Looney Tunes against Berserk-O!, a new alien villain who was planned to be voiced by Mel Brooks. Artist Bob Camp was tasked with designing Berserk-O! and his henchmen. Joe Pytka would have returned to direct and Spike Brandt and Tony Cervone signed on as the animation supervisors. However, Jordan did not agree to star in a sequel. According to Camp, a producer lied to the studio by claiming that Jordan had signed on in order to keep development going. Without Jordan involved with the project, Warner Bros. was not interested, and cancelled plans for Space Jam 2.[45]

The potential sequel reentered development as Spy Jam and was to star Jackie Chan in a different script. The studio was also planning a film titled Race Jam which would have starred Jeff Gordon. Additionally, Pytka revealed that following the first film's success, he had been pitched a story for a sequel that would have starred professional golfer Tiger Woods, with Jordan in a smaller role. Pytka explained how the idea came from an out-of-studio script conference, with people who worked on the original film allegedly involved.[46][47] Producer Ivan Reitman was reportedly in favor of a film which would again star Jordan.[48] The follow-up films were ultimately cancelled in favor of Looney Tunes: Back in Action (2003). A film titled Skate Jam was in early development with Tony Hawk in the starring role. Plans were underway for production to begin immediately following the release of Looney Tunes: Back in Action, but were canceled due to the poor financial performance of said film despite improved critical reception to Space Jam.[49]

Resurgence[]

In February 2014, Warner Bros. officially announced development of a sequel that would star LeBron James. Charlie Ebersol was set to produce, while Willie Ebersol wrote the script.[50] That same month, James was quoted as saying, "I've always loved Space Jam. It was one of my favorite movies growing up. If I have the opportunity, it will be great."[51] In July 2015, James and his film studio, SpringHill Entertainment, signed a deal with Warner Bros. for television, film and digital content after receiving positive reviews for his role in Trainwreck.[52][53][54] By 2016, Justin Lin signed onto the project as director, and co-screenwriter with Andrew Dodge and Alfredo Botello.[55] Professional player Kobe Bryant also expressed an interest in directing the film, though he was uninterested in a cameo appearance.[56] By August 2018, Lin left the project, and Terence Nance was hired to direct the film.[57] In September 2018, Ryan Coogler was announced as a producer for the film. SpringHill Entertainment released a promotional teaser image officially announcing the film, with production set to begin in 2019 during the NBA off-season.[58] Filming was to take place in California[59] within a 30 mile radius of Los Angeles.[60] By April 2019, Coogler and Sev Ohanian were rewriting the script.[61] Final screenplay credit would ultimately go to Juel Taylor, Tony Rettenmaier, Keenan Coogler, Terance Nance, Jesse Gordon, and Celeste Ballard.[62] Prior to production, the film received $21.8 million in tax credits as a result of a new tax incentive program from the state.[59]

Filming[]

Principal photography began on June 25, 2019.[63] On July 16, 2019, it was announced Nance was leaving the project because he and "the studio/producers had different takes on the creative vision for Space Jam 2", and that Malcolm D. Lee would serve as his replacement.[64] Bradford Young, who was set to serve as cinematographer, also left the project and was replaced by Salvatore Totino.[65]

Among locations used for filming included the Sheats–Goldstein Residence owned by James Goldstein, including turning its tennis court temporarily into a basketball court for the shooting.[66] Production wrapped on September 16, 2019.[56] The production spent at total of $194.7 million filming in California, receiving $21.8 million in tax rebates from the state.[59] James held a farewell meeting talking about how he idolized with the first Space Jam film when he was a kid in Akron, Ohio, when the production wrapped, which was later leaked on August 16, 2020, along with pictures of James with his #6 Tune Squad outfit.[67][68] A scene filmed under Nance's direction in June 2019 involving Pepé Le Pew attempting to flirt with a bartender (portrayed by Greice Santo), only to be rebuffed, was deleted.[69] This decision was later met with backlash among many fans, who accused the studio of double standards by removing the character while allowing a cameo of Alex and his droogs, a gang that commits severe violence and sexual assaults in the 1971 film A Clockwork Orange, to be retained.[70] The film's trailer revealed that Elmer Fudd and Yosemite Sam will be allowed to appear with their trademark guns in the film; since HBO Max's Looney Tunes Cartoons, a ban had been enacted to not depict firearms due to mass shootings and gun violence in the United States.[71]

In March 2020, photos taken on set and a brief recording of the wrap party were leaked online, revealing that the film will feature characters from other Warner-owned properties.[72][73][74] In May 2020, James officially revealed the title and logo of the film, as Space Jam: A New Legacy.[63] Don Cheadle stated that LeBron had an injury he suffered during production, while the filmmakers had a rigorous schedule and shot 14 hours a day.[75][76]

Animation and visual effects[]

Lucasfilm's visual effects division Industrial Light & Magic was hired to create the visual effects for Space Jam: A New Legacy. This is the second collaboration with the Looney Tunes in using ILM for visual effects since Who Framed Roger Rabbit (1988).[77][78]

In January 2020, veteran Walt Disney Animation Studios animator Tony Bancroft, was hired at Warner Animation Group to work on the film.[79] In March 2020, James announced that work on the film's animation had commenced, while also revealing that the production had largely been unaffected by the COVID-19 pandemic as most of the remaining work involves animation.[80] That same month, a Warner Bros. Animation veteran Spike Brandt, was named as director of animation.[81]

In July 2020, Dan Haskett, who has worked on the Looney Tunes since 1979, was hired to work in the animation department as well.[82] Matt Williames, who has not worked with Warner Bros. since Looney Tunes: Back in Action, started doing animation for the film in August of the same year.[83][84] In May 2020, Ole Loken, who worked extensively on animation hit Klaus, announced that he will serve as an animator on the film.[85] By October, Loken shared the design for Lola Bunny and Daffy Duck online, revealing that A New Legacy will stay true to previous designs of the Looney Tunes characters.[86][87] Despite this, Lola's final design was adjusted to be less sexualized than the first film.[88] The film includes both traditional and CG animation,[89] making it the first film from Warner Animation Group to incorporate the former.

Music[]

Space Jam: A New Legacy (Original Motion Picture Soundtrack)
Soundtrack album by
Various artists
ReleasedJuly 9, 2021 (2021-07-09)
Label
Space Jam: A New Legacy (Original Motion Picture Soundtrack) ratings
Review scores
SourceRating
Pitchfork2.3/10[90]

In January 2020, Hans Zimmer was announced as the composer for the film.[91] By April of the same year, Kris Bowers was announced to be working with Zimmer as co-composers. However, in January 2021, it was officially confirmed that Bowers would receive sole credit.[92][93] The soundtrack was released on July 9, 2021, and labeled by Republic Records and WaterTower Music.[94][95] 2 Unlimited's "Get Ready for This", one of the songs from the first film, is briefly heard in one scene with Al-G and Dom.[96]

Space Jam: A New Legacy (Original Motion Picture Soundtrack) track listing[97]
No.TitleWriter(s)Producer(s)Length
1."We Win" (performed by Lil Baby and Kirk Franklin)
  • Just Blaze
  • Kirk Franklin
3:15
2."Control the World" (performed by 24kGoldn featuring Lil Wayne)
  • Dwayne Carter
  • Omer Fedi
  • Blake Slatkin
  • Danny Couture
  • Golden Landis von Jones
  • Marshmello
  • Fedi
  • Slatkin
  • Couture
2:16
3."See Me Fly" (performed by Chance the Rapper featuring John Legend and Symba)
  • Warren "Oak" Felder
  • John Roger Stephens
  • Chancelor Johnathan Bennett
  • Demario Driver
  • Darian Joshua Garcia
  • Oak Felder
  • Zaire Koalo
  • Smoko Ono
2:23
4."Hoops" (performed by Saweetie featuring Salt-N-Pepa and Kash Doll)
  • Cheryl James
  • Jim Lavigne
  • Sandra Denton
  • Madison Love
  • Johnny Goldstein
  • Demario Driver
  • Cole Basta
  • Diamonté Harper
  • Mary Ann Daugherty
Goldstein2:42
5."Pump Up the Jam" (performed by Lil Uzi Vert)
  • Manuela Kamosi
  • Thomas de Quincey
  • Robert Elijah Fairfax III
  • Benjamin "BNYX" Saint Fort
  • Terrell "Finesse" Greenlee
  • Amin "Mean" Warren
2:15
6."Just for Me" (performed by Saint Jhn featuring SZA)
  • Pat Morrissey
  • Carlos St. John Phillips
  • Ryn Weaver
  • Solana Rowe
  • Levi Lennox Malundama
Morrissey3:37
7."Crowd Go Crazy" (performed by John Legend)
  • Ryan Tedder
  • Ali Tamposi
  • Stephens
  • Marty Maro
Tedder3:00
8."Mercy" (performed by Jonas Brothers)
  • Mike Elizondo
  • Jason Evigan
  • Kevin Jonas
  • Nick Jonas
  • Stefan Johnson
  • Sean Douglas
  • Amy Wadge
  • Casey Smith
  • Jordan K. Johnson
Elizondo3:01
9."Gametime" (performed by Lil Tecca and Aminé)
  • Jason Mizell
  • Tyrone Taylor
  • Aminé
  • Kirk Jones
  • Fred Scruggs
  • Chylow Parker
  • Latasha Williams
  • Blaise Railey
  • Lil Tecca
  • Tasha Catour
  • Railey
3:11
10."About That Time" (performed by Dame D.O.L.L.A., G-Eazy, P-Lo and White Dave)
  • Jonathan Smith
  • Harry Palmer
  • James Moore
  • Lawrence Smith
  • Russell Simmons
  • Todd Anthony Shaw
  • Ludwig Göransson
  • Robert Arthur Ford
  • Paulo Rodriguez
  • Gerald Earl Gillum
  • White Dave
  • Damian Lillard
  • Ngawang Samphel
  • Göransson
  • P-Lo
  • Samphel
3:11
11."MVP" (performed by Brockhampton)
  • Ian Simpson
  • William Wood
  • Oliver Rodigan
  • Russell Boring
  • Romil Hemnani
  • Matthew Champion
  • Dominique Simpson
  • Jabari Manwarring
  • Cadenza
  • Jabari Manwa
  • Video Store
2:51
12."Settle the Score" (performed by Cordae and Duckwrth)
  • Eric Frederic
  • Zac Carper
  • Kameron Glasper
  • Jared Lee
  • Wynne Bennett
  • Tayla Parx
  • Cordae
  • Carper
  • Ricky Reed
2:29
13."Goin' Looney" (performed by Big Freedia)
  • Freddie Ross
  • Miles Comaskey
  • Suzannah Powell
  • Ryan Chavez
  • Owen J. Hobson
  • Boyfriend
  • Gold Glove
3:40
14."Shoot My Shot" (performed by Joyner Lucas)
  • Gary Lucas
  • Juicebox Slim
Juicebox Slim3:22
15."My Guy" (performed by Leon Bridges)
  • Jonas Jeberg
  • Marcus Lomax
  • Alexander Izquierdo
  • Jeberg
  • Joshua Block
  • MarcLo
3:20
16."The Best" (performed by Anthony Ramos)
  • Anthony Ramos
  • Imad Royal
  • Railey
  • Andrew Neely
  • DJ Stanfill
  • Royal
  • Railey
  • DJ Stanfill
  • Will Wells
3:01

Marketing[]

The marketing campaign from Warner Bros. for Space Jam: A New Legacy began on July 31, 2020, when a hat with the film's logo became available on the studio's shop website.[98] In August, it was announced that Moose Toys made a deal with Warner Bros. to make merchandise for the film along with the 2021 live-action/animated Tom and Jerry hybrid film.[99]

On April 3, 2021, the first trailer was released, which revealed a number of references and characters who made cameos from franchises owned by Warner Bros.[43] Jordan Hoffman from Vanity Fair compared the trailer to Disney's Tron franchise and fellow Warner Bros. film Ready Player One (2018).[100] That same month, Hasbro also made a deal with Warner Bros. to make two Space Jam: A New Legacy versions of their board game properties Monopoly and Connect Four.[101]

That May, Warner Bros. partnered with over 200 brands worldwide to promote Space Jam: A New Legacy.[102] Other promotional partners included Kraft Heinz, General Mills, Funko, Hallmark Cards, GameStop, Mattel, and Spalding.[103] On June 9, Nike and Converse revealed their tie-in merchandise for the film, which included numerous footwear and sportswear. The film is also set to debut the new LeBron 19 shoes.[104] The following day, Warner Bros. released another trailer for the film took the same effect as the first one, in addition to showing more focus on the Goon Squad (composed of avatars of various famous NBA players such as Klay Thompson, Anthony Davis, Damian Lillard, Diana Taurasi, Nneka Ogwumike), and Zendaya as Lola Bunny.[105] Brianna Zigler of Paste remarked "The film looks like it might be fun in a turn-your-brain-off-and-enter-the-void sort of way."[106] On June 29, DC Comics released a graphic novel adaption of the film.[107]

A tie-in video game, with ideas designed by Ricky of the United States and Narayan of India and developed by Digital Eclipse, was released on July 1, exclusively on the Xbox Game Pass Ultimate Perks program.[108] That same month, McDonald's launched its limited time campaign in the participating restaurants by including twelve toys free with the purchase of a Happy Meal,[109] while Warner Bros. collaborated Nifty's to release a collection of 91,000 limited-edition NFTs featuring characters from the movie including Bugs Bunny, Tweety, Porky Pig and LeBron James. A large amount of NFTs are planned to be released to balance rarity with broad accessibility, driving "engagement around the film for as many Space Jam fans as possible".[110]

Television advertisements of Space Jam: A New Legacy began airing on April 3, with the film's overall spending of $15.2 million. Bought ads of the film can be seen through NBA on ABC and TNT; Cartoon Network; America's Got Talent on NBC; and SpongeBob SquarePants and The Loud House on Nickelodeon.[111]

The film was promoted with the third Teen Titans Go! movie, titled Teen Titans Go! See Space Jam, which aired on Cartoon Network on June 20, 2021.[112]

Release[]

Theatrical and streaming[]

Space Jam: A New Legacy was theatrically released by Warner Bros. Pictures in the United States on July 16, 2021. It was also simultaneously released on HBO Max, available for subscribers of the ad-free plan to view at no extra cost for one month.[113][114][115] The film premiered in Los Angeles on July 12, 2021.[116] In September 2020, SpringHill Company signed a four-year contract with Universal Pictures, making this their fourth and final independent production.[117][118]

Samba TV reported that 2.1 million U.S. households streamed the film in its opening weekend, one of the best totals for its AB Warner Bros./HBO Max day-in-date release, with Cleveland being the most-watched city.[119]

Home media[]

Space Jam: A New Legacy will be released on Blu-ray,[120] DVD,[121] and 4K[122] on October 5, 2021, by Warner Bros. Home Entertainment.[123] The 4K release will also be given a steelbook, with a design akin to the first movie's 4K steelbook. And November 12 2022 3D Blu-Ray[124]

Reception[]

Box office[]

As of September 17, 2021, Space Jam: A New Legacy has grossed $70.3 million in the United States and Canada, and $86 million in other territories, for a worldwide total of $156.3 million.[5][6]

In the United States, exit polling showed strong commercial potential across a variety of audiences. The film attracted a diverse audience, with African Americans making up 36%, Caucasian 32%, Latino 23%, and Asian 9%, with a total of 48% being under the age of 17.[111] Released alongside Escape Room: Tournament of Champions on July 16, 2021,[125] Space Jam: A New Legacy made $13.1 million on its first day.[126] It went on to debut with $32 million from 3,965 theaters,[4] the best opening weekend for a family film and the second highest for a Warner Bros. film of the COVID-19 pandemic behind Godzilla vs. Kong ($31.6 million), and besting the original ($27.5 million without inflation).[127][128] Its second weekend saw the box office drop by 69% to $9.5 million[129] due to the steep decline was blamed in-part on the film's simultaneous digital release on HBO Max.[130] Space Jam: A New Legacy grossed another $4.2 million the following weekend.[131]

Critical response[]

On review aggregator website Rotten Tomatoes, the film holds an approval rating of 26% based on 212 reviews with an average rating of 4.50/10. The website's critical consensus reads, "Despite LeBron James' best efforts to make a winning team out of the Tune Squad, Space Jam: A New Legacy trades the zany, meta-humor of its predecessor for a shameless and tired exercise in IP-driven branding."[132] According to Metacritic, which assigned a weighted average score of 36 out of 100 based on 44 critics, the film received "generally unfavorable reviews".[133] Audiences polled by CinemaScore gave the film an average grade of "A−" on an A+ to F scale, the same as the first film, while PostTrak reported 78% of filmgoers gave it a positive score, with 58% saying they would definitely recommend it.[111]

The A.V. Club's A.A. Dowd gave it a "C–", stating that the film's comprehensiveness did "nothing", although it made misdirections which was subject to "glittering CGI trash heap of cameos, pat life lessons, and stale internet catchphrases."[134] Writing for the South China Morning Post, James Marsh gave the film 1 out of 5 stars and criticized its use of product placement, which he felt neglected both supporters of the NBA and Looney Tunes. Calling it a "supposed family comedy...woefully devoid of laughs," Marsh concluded that it fell just short of "asking audiences point blank to subscribe to HBO Max," and was ultimately "a vacuous and cynical experience that shoots far wide of the mark."[135] In her 2.5 out of 5 star review, Wenlei Ma of News.com.au criticized the film for overtly promoting Warner Bros. IPs, saying: "It's a shame that the cross-promotion was so nauseating and over-the-top because otherwise Space Jam: A New Legacy has a lot of value. It's more entertaining and better paced than the original, the character designs for the opposing team are impressive and it's even used the Looney Tunes characters in a way that stays true to their legacy while also introducing them to a new generation of kids."[136] Alonso Duralde of TheWrap said that the film "barely has jokes for the Looney Tunes, let alone the entire Warner Bros. cast of characters" and wrote: "Viewers who, for whatever reason, love the first Space Jam may well find themselves delighted all over again, but as a once-in-a-lifetime opportunity to plunge a beloved sports figure into a century's worth of pop culture iconography, A New Legacy is a big fat airball."[137]

Hagan Osborne of FilmInk was more positive about the film, writing: "What is most thrilling about A New Legacy is the liveliness of the worlds created, with each destination carrying with it a varying style of animation that brings with it added freshness."[138] Amy Nicholson of Variety said, "Space Jam: A New Legacy is chaotic, rainbow sprinkle-colored nonsense that, unlike the original, manages to hold together as a movie."[139] Kristen Page-Kirby, writing for The Washington Post, gave the film a score of 2 stars out of 4, saying: "There’s no real reason for this sequel/tribute to the original 1996 film to exist, but now that it does, there’s no reason to wish that it didn’t", and added that the film "has just enough momentum, heart and spirit, even as it does both way too much and not quite enough ... If this is corporate synergy fired up to a terrifying new level, there’s still enough heart at the movie’s center to keep it from becoming all business."[140] Korey Coleman and Martin Thomas of Double Toasted, the former of whom worked as an animator on the original Space Jam, both gave it a positive review. While they admitted that the film felt like an advertisement for HBO Max, they praised the creative use of the characters and the acting, though they took ire with some of the outdated references.[141]

Future[]

After the release of the film, a third Space Jam was in the talks by director Malcolm D. Lee with Dwayne Johnson involved as the lead, transitioning on the sports genre from basketball to professional wrestling.[142]

Notes[]

References[]

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