Nintendo Zone

Nintendo Zone

Developer	Nintendo Denyu-sha
Type	Online distribution service
Launch date	JP: November 27, 2008 NA: November 14, 2008 EU: April 25, 2012
Platform	Nintendo DS Nintendo DSi Nintendo 3DS
Status	Discontinued in NA and EU
Website	www.nintendo.com/3ds/nintendozone

Nintendo Zone is a download service and an extension of the DS Download Station. Users could access content, third-party data, and other services from a hotspot or download station. The service had demos of upcoming and currently available games and may have location-specific content. When the service debuted, users could also connect to the Nintendo Wi-Fi Connection and DSi Shop.

The Nintendo Zone Viewer application allowed the Nintendo DSi and 3DS to detect and use the Nintendo Zone service. This application has been discontinued in North America and Europe, but all other Nintendo Zone functionality remains.

History

In collaboration with the restaurant chain McDonald's, the service originated in the Kantō, Chūkyō and Kansai regions of Japan. Over 1,000 DS Download Stations in Japan were planned to be converted into Nintendo Zones to enable SpotPass communications. Nintendo Zone content was available at over 29,000 locations in the United States. The service launched in Europe on April 25, 2012 with approximately 25,000 locations. Nintendo announced in July 2013 that the service will receive StreetPass enhancements. The StreetPass Relay Points system was introduced as part of an firmware update to Nintendo 3DS consoles in August 2013. When a 3DS owner visited a Nintendo Zone location his or her StreetPass data would have been stored there then transferred when another owner visited with the same games. The viewer will always remain on even if it is out range of a Nintendo Zone.

On December 8, 2011, a 3DS update began allowed users to access new Nintendo Zones through a variety of new hotspots. A press releases showed that Boingo Wireless teamed up with Nintendo of America Inc. to allow users automatic access to the zone within 42 Boingo-serviced airports within North America. This has offered a new range of encounters and features without any additional cost.

In December 2013, a new feature was added on in celebration of National StreetPass Weekend. This feature combined and mixed together all Nintendo Zones within North America into one and allowed users who come across a Nintendo Zone to streetpass and exchange data with other 3DS users from all around the continent, as opposed to only those 3DS users who have passed by that specific zone. Through this feature, users were able to StreetPass a maximum of 6 users at a time from other parts of North America. This feature helped raise awareness about Nintendo Zone and what it could offer to 3DS users. It encouraged 3DS users to access a nearby zone in order to meet users from other parts of the continent and to gather more StreetPass relay points. Through this feature, many users were able to exchange information and gameplay items with other users. It also encouraged interaction between 3DS users who own the same game to initiate item exchanges that each users would be able to take away with them once the events are over.

Locations

Nintendo 3DS users were able to access the Nintendo Zone inside these following places: Best Buy, Home Depot, and CrossIron Mills in Canada; and AT&T Retail Store, and McDonald's in the USA. Users could find nearby Nintendo Zones by searching for their city or postal code on the Nintendo website.

DS Download Station

View inside a DS Download Station

The DS Download Station was an in-store demo service launched by Nintendo in early 2006. As the name states, these are stations that can be used to download game demos and trailers to a Nintendo DS. The download station consists of a standard retail DS hidden inside a sealed box with a special DS Download Station cartridge inserted in it. The cartridge acts as a server for customers to download new game demos or videos. When Nintendo releases a new demo cartridge to retailers, they simply load the cartridge into the DS locked in the sealed box.

A DS Download Station could distribute only one game at a time, but can send the demos to up to fifteen DS systems simultaneously. The games can be downloaded by navigating to DS Download Play on the Nintendo DS's main menu and browsing for a DS Download Station in range. Players could choose from a wide range of games that refreshed every quarter of the year. The first game demos released were Tetris DS, Brain Age: Train Your Brain in Minutes a Day!, Mario Kart DS and more. From there it would load a simple menu & loader application to facilitate loading the demo of the player's choice. The demos remain on the DS until the power is turned off.

The US and European version of the DS Download Station are completely different from the Japanese version. The Japanese version uses 3 PCs, each connected to an Internet connection. The difference in design was due to most retail locations in the US at the time not having an available Internet connection, and therefore, a self-contained solution was necessary.

Thus far, there have been nineteen different volumes of DS Download Station, with each volume differing in content between North America, Europe, and Japan.

The DS Download Station had long since been discontinued, with all the Display DS units being resold in the normal retail market.