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Italia 1
File:Italia 1.png
CountryItaly
Broadcast areaItaly
Vatican City
San Marino
Switzerland
HeadquartersMilan, Italy
Programming
Language(s)Italian
Picture format1080i HDTV
(downscaled to 576i for the SDTV feed)
Ownership
OwnerMediaset Italia
(MFE - MediaForEurope)
Sister channelsItalia 2
Rete 4
Canale 5
20
Iris
27 Twentyseven
La5
Cine34
Focus
Top Crime
Boing
Boing Plus
Cartoonito
TGcom24
Mediaset Extra
History
Launched3 January 1982; 43 years ago (1982-01-03)
Links
WebsiteItalia 1
Availability
Terrestrial
Digital terrestrial televisionChannel 6 (HD)
Streaming media
Mediaset InfinityItalia 1

Italia 1 (Italian pronunciation [iˈtaːlja ˈuːno]) is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is oriented at both young and adult people.

Italia 1 was launched on 3 January 1982 and, originally, was owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Fininvest, allowing Berlusconi to further strengthen his media holdings.

History[]

Launch (1982–1983)[]

Launched 3 January 1982 by print media editor Edilio Rusconi, Italia 1 was born from the idea of a network supported by twenty regional broadcasting stations, some owned by Rusconi himself and others simply affiliated to broadcast throughout Italian territory on the 'ploy' of interconnection. The lead broadcasting station is Milan-based Antenna Nord, but Rome's Quinta Rete also has an important role. Lillo Tombolini is the executive director. The channel's presenter is a young Gabriella Golia, who was already the face of Antenna Nord. Rusconi's growing national channel starts its programming at noon, with a segment dedicated to children, during which various cartoons and anime series (particularly western cartoons) are broadcast, as well as successful original television series, such as Star Trek, then in the early afternoon air-time is given to region-specific broadcasts, later restarting the national broadcast with more television series and the mid-afternoon 80's and 90's children's programming block, Bim Bum Bam (offering episodes from numerous cartoon series, predominantly more American and European, such as The Smurfs, Snorks, Count Duckula, Police Academy, Iznogoud, Inspector Gadget, Batman: The Animated Series, and Spiff and Hercules, and less Japanese). In the late afternoon the channel again broadcasts from local stations and an hour later airs a television series episode (such as Paper Moon). Generally, in the early evening two films and one television series is broadcast. The network also offers plenty of air-time to sport programs dedicated to soccer, boxing, basketball and motor racing, including Andrea De Adamich's Grand Prix. Prime time hours were dedicated to predominantly American imports such as Falcon Crest, Kojak, The Big Valley, Project UFO, and Mork & Mindy. On 23 April 1982 an official agreement was made between Gruppo Rusconi and the American network CBS for technical assistance and program sharing. However, only a few months after its appearance on a national scale funds began to dwindle, mostly due to exorbitant costs of managing broadcast transmission systems, something a print editing house such as Rusconi probably wasn't aware of, but also due to the aggressive advertising policy from its main rival network, Canale 5. In fact, Rusconi's network relied on an external advertising provider, la Publikompass, to sell advertising space while Berlusconi's channel took advantage of owning its own advertising provider, Publitalia, which could easily personalize ad packages to clients using dumping practices. On 6 September 1982 Rusconi signed a collaboration agreement with Silvio Berlusconi, the owner of Canale 5, mainly focusing on a common policy for the management of advertising limits but also concerning the communal use of high frequency networks and the sharing of some programs. However, on 30 November of that same year, the Rusconi group are forced to sell the network for about 29 billion lire (approximately €15 Million) to Berlusconi, who merges it with "Rete 10", also owned by Berlusconi, to found the new Italia 1, that according to the Fininvest company is oriented for a young audience.

Audience[]

Share 24h* Italia 1[]

Below, average monthly listening data in the total day received by the issuer.[1]

January February March April May June July August September October November December Average
(per year)
2008 10.83%
2009 9.85% 9.63% - 10.51% 10.56% 12.09% 11.66% 11.15% 10.68% 10.23% 9.71% 9.39% 10.50%
2010 9.00% 8.67% 9.09% 9.35% 9.71% 9.49% 9.85% 9.39% 9.22% 8.97% 8.97% 8.62% 9.19%
2011 8.25% 7.92% 8.24% 8.31% 8.37% 8.89% 9.01% 8.57% 8.20% 3.70% 8.58%
2012 7.85% 7.54% 7.64% 7.89% 7.81% 7.62% 7.44% 6.84% 7.20% 6.98% 6.62% 6.46% 7.33%
2013 6.47% 6.43% 6.58% 6.34% 6.59% 6.75% 6.69% 6.45% 6.63% 6.43% 6.49% 6.54% 6.53%
2014 6.15% 6.04% 6.10% 5.84% 5.63% 5.71% 6.08% 6.44% 6.25% 5.95% 5.75% 6.05% 5.99%
2015 5.54% 5.46% 5.95% 5.94% 5.47% 5.79% 5.92% 5.84% 5.51% 5.53% 5.56% 5.44% 5.66%
2016 5.52% 5.07% 5.33% 5.27% 4.97% 4.91% 5.40% 5.10% 5.11% 5.20% 5.33% 5.45% 5.22%
2017 5.00% 4.80% 5.19% 5.00% 4.96% 5.00% 5.16% 4.96% 4.77% 5.04% 4.98% 5.23% 5.01%
2018 4.67% 4.69% 5.13% 4.77% 4.65% 9.10% 4.62% 4.62% 4.38% 4.65% 4.63% 4.61% 5.00%
2019 4.57% 4.47% 4.78% 4.85% 4.39% 4.50% 4.65% 5.07% 4.89% 5.26% 5.26% 5.41% 4.83%
2020 4.87% 4.34% 5.04% 4.87% 4.54% 4.63% 4.71% 4.87% 4.66% 4.70% 4.75% 4.84% 4.73%
2021 4.38% 4.50% 4.53% 4.54% 4.39% 4.21% 4.36% 4.51% 4.20% 4.15% 4.14% 4.25%
  • Average Monthly Day on Target Individuals 4+

List of programming[]

North American TV series (premieres and replicas)[]

Spanish TV series[]

  • Un Paso Adelante (Paso adelante) (2004–2006)

Argentina TV series[]

  • Patito Feo (Il mondo di Patty) (2009–2010)

Italian TV series[]

  • Arriva Cristina
  • Balliamo e cantiamo con Licia
  • Belli dentro
  • Camera Café
  • Chiara e gli altri
  • Cri Cri
  • Cristina (TV series)
  • Colletti bianchi
  • Don Tonino
  • Don Tonino 2
  • I ragazzi della terza C
  • La Figlia di Elisa
  • Le teorie di Adam Kadmon
  • Licia dolce Licia
  • Love Bugs
  • Love me Licia
  • Medici miei
  • Prezzemolo
  • Schillerstraße (Buona la prima!)
  • Teneramente Licia
  • The Odd Couple (La strana coppia, Italian remake)
  • VIA Rebelle (Rebelde Way, Italian remake)

Animated shows[]

Italia 1 is also famous for broadcasting animated series. The cartoons shown in Italy with regular reruns include:

  • Ace Ventura: Pet Detective (Ace Ventura)
  • Action Man
  • Alf (ALF)
  • Alfred J. Kwak (Niente paura, c'è Alfred!)
  • Alvin and the Chipmunks (Alvin rock 'n' roll)
  • American Dad!
  • Angela Anaconda
  • Animaniacs
  • Around the World with Willy Fog (Il giro mondo di Willy Fog)
  • Beyblade
  • Beyblade V-Force
  • Beyblade G-Revolution
  • Blue Dragon
  • Buddy Buddy... A Dog's Life (Sale e Pepe)
  • Cardcaptor Sakura (Pesca la tua carta Sakura [season 1] and Sakura, la partita non è finita [seasons 2 and 3])
  • Dr. Slump (reruns season 1 - premiere season 2)
  • Duckman (first 6 episodes aired)
  • Attack No. 1 (premiere eps. 26+, 1983)
  • Attacker You!
  • Baby Looney Tunes
  • Bad Dog (Bad Dog un cane che più cane non-c'è)
  • Batman: The Animated Series (Batman)
  • Batman: The Brave and the Bold
  • Beethoven
  • Ben 10
  • Bernard (Bernard l'orso)
  • Beverly Hills Teens (Siamo quelli di Beverly Hills)
  • Bratz (eps. 1-33/34+ on Hiro)
  • C.O.P.S. (Cops squadra anticrimine)
  • Captain N: The Game Master (Un videogioco per Kevin)
  • Captain Tsubasa (Holly e Benji, due fuoriclasse)
  • Captain Tsubasa J (Che campioni, Holly e Benji!)
  • Captain Tsubasa Road to 2002 (Holly e Benji Forever)
  • Captain Tsubasa (2018 anime series) (Captain Tsubasa)
  • Casper
  • Cattivik (Cattivik)
  • Count Duckula (Conte Dacula)
  • The Country Mouse and the City Mouse Adventures (Emily e Alexander: Che tipi questi topi)
  • Creepy Crawlers (La fabbrica dei mostri)
  • ChalkZone (Zona Gesso)
  • Ducanville
  • Denver, the Last Dinosaur (Ti voglio bene Denver)
  • Dora the Explorer (Dora l'esploratrice)
  • Case Closed (Detective Conan) - episodes 1-449 / 491-522 (450 - 490 on Hiro) - subsequents (523 - 542) on Italia 2, Super! (543-723) and TIMvision (724)
  • Dexter's Laboratory (Il laboratorio di Dexter)
  • Doraemon (1979 anime series)
  • Dr. Zitbag's Transylvania Pet Shop (Pazze risate per mostri e vampiri)
  • Dragon Ball
  • Dragon Ball Z (What's My Destiny Dragon Ball)
  • Dragon Ball GT
  • Dragon Ball Super
  • Dragon Ball: La saga / Le grandi battaglie - Dragon Ball: The Saga / The Great Battles (is a collection of the best moments from sagas and movies in episodes of 20 mins.)
  • Family! (Che famiglia è questa Family!)
  • Family Guy (I Griffin)
  • Foofur (Foofur superstar)
  • Franklin (Franklin)
  • Freakazoid! (Freakazoid)
  • Fushigi no umi no nadia (1991)
  • Futurama
  • Gadget and the Gadgetinis (Gadget e gadgettini)
  • Jacob Two-Two (Jacob Due Due)
  • Jōjī!
  • Garfield and Friends (Garfield e i suoi Amici)
  • Ghostbusters
  • Hamtaro
  • Hanna-Barbera
  • Heathcliff (Isidoro)
  • He-Man and the Masters of the Universe
  • Heidi, Girl of the Alps (Heidi)
  • Idaten Jump
  • Inspector Gadget (L'ispettore Gadget)
  • Iron Man
  • Iznogoud (Iznogoud – Chi la fa l'aspetti)
  • Jakers! The Adventures of Piggley Winks (Le avventure di Piggley Winks)
  • Jewelpet
  • Kirarin Revolution (Kilari)
  • Lenzenmer & Kids Another Way Block Rock (Sciocchi della strada)
  • Looney Tunes
  • Love Me, My Knight (Kiss me Licia)
  • Lupin the Third Part I (Le avventure di Lupin III)
  • Lupin the Third Part II (Le nuove avventure di Lupin III)
  • Lupin III Part III (Lupin, l'incorreggibile Lupin)
  • Lupin the 3rd Part IV: The Italian Adventure (Lupin III - L'avventura italiana)
  • Lupin the 3rd Part V: Misadventures in France (Lupin III - Ritorno alle origini)
  • Maya, the Bee (L'Apemaia or L'ape Maia)
  • Kirby: Right Back at Ya! (Kirby)
  • Kimagure Orange Road (E' quasi magia, Johnny)
  • Marsupilami
  • Magical DoReMi (Magica Doremì)
  • Mermaid Melody Pichi Pichi Pitch (Mermaid Melody - Principesse sirene)
  • Mr. Magoo
  • Mucha Lucha!
  • My Little Pony: Friendship Is Magic (My Little Pony: L'amicizia è magica)
  • Miracle Tunes
  • Mirmo!
  • Naruto
  • Naruto: Shippuden (episodes 1-286, 287+ on Italia 2)
  • Ned's Newt (Un tritone per amico)
  • New Attacker YOU!
  • Ninja Turtles: The Next Mutation (Tartarughe Ninja – L'avventura continua)
  • Noddy's Toyland Adventures (benvenuti nella terra dei giocattoli su Noddy)
  • One Piece (episodes 1-453, 453+ on Italia 2)
  • Oggy and the Cockroaches (Maledetti Scarafaggi)
  • Pippi Longstocking (Pippi Calzelunghe)
  • Popeye (Braccio di Ferro)
  • Popeye and Son (Che Papà, Braccio di Ferro!)
  • Pokémon
  • Police Academy (Scuola di polizia)
  • Porphy no Nagai Tabi (Il Lungo Viaggio di Porfi)
  • Potatoes and Dragons (Che Drago di un Drago)
  • Prezzemolo
  • Robinson Sucroe (Robinson Bignè)
  • Rugrats (I Rugrats)
  • Sailor Moon
  • Shin Chan
  • Simsala Grimm (Simsalagrimm) - seasons 1, 2
  • Sitting Ducks
  • Sonic the Hedgehog (Sonic)
  • Sonic Underground
  • Sonic X
  • South Park (until the fourth season – subsequent seasons have aired on Comedy Central Italy)
  • Space Goofs (Space Goofs – Vicini troppo vicini)
  • Shaman King
  • Silver Hawks (Falchi d'argento)
  • Spiff and Hercules (Pippo e Menelao)
  • SpongeBob SquarePants (SpongeBob)
  • Stunt Dawgs (Il pericolo è il mio mestiere)
  • Superman: The Animated Series (Superman)
  • Sagwa, the Chinese Siamese Cat (Sagwa)
  • Tales from the Cryptkeeper (Brividi e polvere con Pelleossa)
  • Taz-Mania (Tazmania)
  • Teen Titans
  • Teenage Mutant Ninja Turtles (Tartarughe Ninja alla riscossa)
  • Teenage Mutant Ninja Turtles (TMNT – Tartarughe Ninja)
  • The Adventures of Sonic the Hedgehog (Le avventure di Sonic or Sonic)
  • The Flintstones (I Flintstones)
  • The Cleveland Show
  • The Looney Tunes Show
  • The Magic School Bus (Allacciate le cinture – Viaggiando si impara)
  • The Magician (Magician: la giustizia non è un trucco)
  • The New Batman Adventures (Batman, cavaliere della notte)
  • The Mask: The Animated Series (The Mask)
  • The New Archies (Zero in Condotta)
  • The New Woody Woodpecker Show (Picchiarello)
  • The Penguins of Madagascar (I pinguini di Madagascar)
  • The Real Ghostbusters
  • The Simpsons (I Simpson) (1998–present)
  • The Smurfs (I Puffi)
  • The Snorks (Gli Snorky)
  • The Spooktacular New Adventures of Casper (Casper)
  • The Super Mario Bros. Super Show! (Le avventure di Super Mario)
  • The Sylvester & Tweety Mysteries (I misteri di Silvestro e Titti)
  • The Twins of Destiny (I Gemelli del Destino)
  • The Wacky World of Tex Avery (Tex Avery Show)
  • Thomas the Tank Engine & Friends (Il Trenino Thomas)
  • Tiny Toon Adventures (I favolosi Tiny)
  • Tom and Jerry (Tom e Jerry)
  • Tom and Jerry Kids
  • Tom and Jerry Show
  • The Tom and Jerry Comedy Show
  • Tokyo Mew Mew (Tokyo Mew Mew - Amiche vincenti)
  • Totally Spies (Che magnifiche spie)
  • The Transformers
  • Twin Princess of Wonder Planet (Twin Princess - Principesse gemelle)
  • Transformers Animated
  • Transformers Prime
  • Vicky the Viking (Viki il Vichingo)
  • Widget the World Watcher (Widget, un alieno per amico)
  • Willy Fog 2 (Chi viene in viaggio con me?)
  • Wowser (Teodoro e l'invenzione che non-va)
  • W.I.T.C.H (Le super Witch)
  • The ZhuZhus (The Zhu Zhu Pets)
  • Yu-Gi-Oh!
  • Yu-Gi-Oh! Capsule Monsters (Yu-Gi-Oh! Grand Championship)
  • Zipi y Zape (Zip & Zap)

Show[]

  • Battiti Live
  • Candid Camera
  • Cronache Marziane (Crónicas Marcianas)
  • Cupido
  • Distraction
  • Fenomenal
  • Festivalbar
  • Frankenstein (The Big Experiment)
  • Le Iene (Caiga Quien Caiga)
  • Mai dire... (Never say...)
  • Mercante in fiera (The Black Cat)
  • Mistero
  • Monster Jam
  • Non è la Rai
  • Sarabanda
  • Saturday Night Live from Milano (Saturday Night Live, Italian version)
  • Voglia!
  • WWE Smackdown!

Reality shows[]

  • Campioni, il sogno (2004–2006)
  • La Fattoria (2004) (The Farm) broadcast by Canale 5 by 2005
  • La Pupa e il Secchione (2006–2010, 2020-) (Beauty and the Geek)
  • La Talpa (2004-2005-2008) (The Mole)
  • Operazione Trionfo (2002) (Operación Triunfo)
  • Popstars (2001, 2003) (Popstars)
  • Saranno Famosi (2001) (from the 2nd season onwards the show's name was changed in Amici di Maria de Filippi (Fame) and broadcast by Canale 5)
  • Survivor (2001) (Survivor)

Game shows[]

  • La ruota della fortuna (Wheel of Fortune) (1980s–2003, 2006–present)
  • OK, il prezzo è giusto! (The Price Is Right) (1980s–2001)
  • Trasformat (2010–2011)
  • Anello Debole (The Weakest Link) (2001)

Cancelled reality shows[]

  • Comedy Club (2006, only one episode)
  • Diario – Esperimento d'amore (2004, only four episodes)
  • Personality (2003, Airs for the first time in 2 weeks)

News[]

  • Lucignolo
  • Studio Aperto

Sports[]

  • Grand Prix motorcycle racing (until 2013)
  • Superbike World Championship
  • UEFA Champions League
  • UEFA Europa League
  • UEFA Super Cup
  • Studio sport
  • Internazionali di Tennis – Rome Tennis Master Series
  • Super Bowl XLVIII
  • 2018 FIFA World Cup

Directors of Italia 1[]

Name Period
Carlo Freccero April 20, 1987 – September 13, 1992
Carlo Vetrugno September 14, 1992 – May 11, 1997
Giorgio Gori May 12, 1997 – May 2, 1999
Roberto Giovalli May 3, 1999 – February 4, 2001
Stefano Magnaghi February 5, 2001 – May 19, 2002
Luca Tiraboschi May 20, 2002 – November 2, 2014
Laura Casarotto since November 3, 2014

Network's faces[]

In the past Italia1 had its advertisers. As mentioned, the historical face of the network announcing the programs was Gabriella Golia, who has served for 20 years from 1982 to 2002 (Golia was also announcer of Antenna Nord). Veronica Ghinzani from 1982 to 1984, Manuela Blanchard Beillard in the early 1980s, Fiorella Pierobon from 1982 to 1984 (then official announcer of Canale 5), Licia Colò from 1982 to 1985. In 2002 Italia1 eliminated The figure of "Miss Goodnight" (the same thing happened in Canale 5 in December 2005).

The historic voice of Italia1's promo was Fabrizio Casadio, who announced them from 9 January 1984 to 5 October 1997. Since January 1, 2009, promotions are announced by Raffaele Farina.

References[]

  1. Dati pubblici (in Italian)

External links[]

Template:Mediaset Template:Italian television stations

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