| Electronic Entertainment Expo 2010 | |
|---|---|
 Official Logo of the E3 Expo 2010 | |
| Genre | Multi-genre |
| Begins | June 14, 2010 |
| Ends | June 17, 2010 |
| Venue | Los Angeles Convention Center |
| Location(s) | Los Angeles, California |
| Country | United States |
| Previous event | Electronic Entertainment Expo 2009 |
| Next event | Electronic Entertainment Expo 2011 |
| Attendance | 45,600 |
| Organized by | Entertainment Software Association |
| Filing status | Non-profit |
The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.
Layout[]
E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.
West Hall[]
Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.
South Hall[]
The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.[1]
Notable featured games[]
The current list of games that were featured at E3 2010:[2]
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2K Games
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MTV Games
Seven45 Studios
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Warner Bros. Interactive
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Notable exhibitors list[]
The list of notable exhibitors, including Atari who has returned after pulling out of E3 2009 at the last minute:[20]
Press conferences[]
Microsoft[]
On June 13 and 14, 2010, before the start of the actual E3 event, Microsoft held its press conference. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.
Nintendo[]
On June 15, 2010, Nintendo held its conference, hosted by Reggie Fils-Aimé. Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey and Satoru Iwata, who unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.[21]
Sony[]
On June 15, 2010, Sony held its conference[22] It was hosted by Jack Tretton. The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, God of War: Ghost of Sparta, and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.
Konami[]
Konami's press conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".[23]
Others[]
Electronic Arts, Ubisoft, Valve, Namco Bandai, Square Enix also held conferences.[24]
Notable appearances[]
Hideo Kojima[]
Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.[25] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of Metal Gear Solid: Peace Walker.[26]
Tetsuya Nomura[]
Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[27]
Other notable appearances[]
Japanese game developers Hideki Kamiya, Yuji Naka, Suda 51, and Shinji Mikami all went to E3 2010.[28] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.[29]
Pre-E3 hype[]
Electronic Arts[]
Electronic Arts Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".[30]
Valve Corporation[]
Valve Corporation claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010 with the "surprise" as its replacement.[31] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.
Square Enix[]
Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[32] This was revealed to be Kingdom Hearts 3D.
New game announcements[]
Electronic Arts, Capcom, Tecmo Koei, Square Enix, Sega, and Ubisoft confirmed that they would each be unveiling their own "surprises" at E3 2010. This was revealed by Japanese gaming magazine Famitsu, which conducted a poll among the publishers. However, Namco Bandai and Bethesda Softworks refused to reveal if they were unveiling surprises or not instead opting to say that it was a secret.[24]
Game Critics Awards[]
The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.[33]
| Best of Show | Best Original Game |
|---|---|
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| Best Console Game | Best Handheld Game |
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| Best PC Game | Best Hardware |
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| Best Action Game | Best Action/Adventure Game |
|
|
| Best Role Playing Game | Best Fighting Game |
|
|
| Best Racing Game | Best Sports Game |
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| Best Strategy Game | Best Social/Casual Game |
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| Best Motion Simulation Game | Best Online Multiplayer Game |
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|
References[]
- ↑ Brian Ashcraft (May 12, 2010). "Waggles At Twenty Paces". Kotaku. Retrieved May 10, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37 2.38 2.39 2.40 2.41 Hilary Goldstein (May 5, 2010). "E3 2010: The Big Games List". IGN. Retrieved May 4, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 3.11 3.12 3.13 3.14 "Nintendo E3 Network". Nintendo. Archived from the original on 2008-07-19. Retrieved 2010-06-17. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "E3 2010 Showfloor Map on GameSpot". GameSpot. Archived from the original on 2010-06-13. Retrieved 2010-06-11. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 "Nintendo E3 Network". Nintendo. Archived from the original on 2011-01-08. Retrieved 2010-06-17. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ 6.0 6.1 6.2 Electronic Theatre Staff (June 1, 2010). "Bethesda Softworks Announces E3 2010 Line-Up". Electronic Theatre. Archived from the original on June 6, 2010. Retrieved May 30, 2010. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ 7.00 7.01 7.02 7.03 7.04 7.05 7.06 7.07 7.08 7.09 7.10 7.11 "Nintendo E3 Network". Nintendo. Archived from the original on 2010-06-22. Retrieved 2010-06-17. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ Split-Screen (February 27, 2010). "Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans"". Split-Screen. Archived from the original on March 2, 2010. Retrieved February 26, 2010. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ Michael McWhertor (May 5, 2010). "What Does The Future Hold For Pac-Man?". Kotaku. Retrieved May 4, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Thomas, Lucas M. (2010-06-15). "E3 2010: Ocarina of Time 3DS On the Way! - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved 2010-09-07.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ "Zelda Wii: Expect Surprises At E3 2010". Official Nintendo Magazine (UK). November 18, 2009. Retrieved January 25, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Thomas, Lucas M. (2010-06-15). "E3 2010: Star Fox 64 3D Announced - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved 2010-09-07.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Square Enix Staff. "Square Enix - E3 2010 Lineup". Square Enix. Retrieved May 30, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Mike Fahey (April 29, 2010). "Free Realms Makes It To The PlayStation 3 For E3". Kotaku. Retrieved April 28, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Brian Crecente (May 4, 2010). "God of War Returns to the PSP". Kotaku. Retrieved May 4, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Wilson Cheng (June 4, 2010). "inFAMOUS 2 Announced, in the new Game Informer". PlayStation.Blog. Sony Computer Entertainment. Retrieved May 30, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Alice Liang (May 10, 2010). "Little Big Planet 2 Music Announcements At E3". 1up.com. Retrieved May 10, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ 18.0 18.1 JC Fletcher (February 17, 2010). "THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform". Joystiq. Retrieved February 22, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ "UBISOFT REVEALS E3 LINE-UP". Gamasutra. 27 May 2010. http://www.gamasutra.com/view/pressreleases/59121/UBISOFTreg_REVEALS_E3_LINEUP.php. Retrieved 28 May 2010.
- ↑ "E3 Exhibitor List". Entertainment Software Association. June 15–17, 2010. Retrieved January 16, 2009.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ GoNintendo (April 27, 2010). "Nintendo's E3 media briefing - date confirmed, time still a mystery". GoNintendo. Archived from the original on April 29, 2010. Retrieved April 27, 2010. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ Brian Crecente (April 6, 2010). "Second Out of the E3 Press Conference Gate: Sony!". Kotaku. Retrieved April 3, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ "Top 15 Most Embarrassing Moments of E3". Gametrailers.com. Retrieved July 26, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ 24.0 24.1 Anoop Gantayat (June 2, 2010). "This Week's Flying Get". Andriasang. Retrieved May 30, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Ellie Gibson (2010-06-14). "Microsoft E3 Conference Xbox 360 Live Report - Page 1". Eurogamer.net. Retrieved 2010-09-07.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Sid Shuman (June 14, 2010). "Thanks, L.A.! The PlayStation E3 2010 Meetup Recap". Destructoid. Retrieved June 15, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Spencer (June 1, 2010). "Tetsuya Nomura Making An Appearance At E3". Siliconera. Retrieved May 30, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Anoop Gantayat (June 13, 2010). "Hideo Kojima Heads to E3 in Style". Andriasang. Retrieved June 13, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ David Jaffe (June 11, 2010). "I swear I'm not dead..." Blogger. Archived from the original on July 5, 2007. Retrieved June 13, 2010. Unknown parameter
|deadurl=ignored (|url-status=suggested) (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> - ↑ Dave Cook (May 7, 2010). "EA: "Biggest And Best E3 Ever"". NowGamer. Retrieved May 4, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Brian Crecente (June 1, 2010). "Surprise! No Portal 2 Party at E3". Kotaku. Retrieved May 30, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ Game Informer Staff (2010-06-05). Game Informer (GameStop Corporation): 84–85.
- ↑ "Game Critics Awards Official Site". Game Critics Awards. Retrieved July 6, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
- ↑ "Game Critics Awards 2010 Winners". Game Critics Awards. Retrieved July 6, 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>