Ultimate Pop Culture Wiki

We're looking to revitalize this wiki! For more information, click here.

READ MORE

Ultimate Pop Culture Wiki
Advertisement

Electronic Entertainment Expo 2010
E3 2010 Logo
Official logo of E3 2010
GenreMulti-genre
BeginsJune 14, 2010
EndsJune 17, 2010
VenueLos Angeles Convention Center
Location(s)Los Angeles, California
CountryUnited States
Previous eventE3 2009
Next eventE3 2011
Attendance45,600
Organized byEntertainment Software Association
Filing statusProfit

The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Layout[]

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall[]

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South Hall[]

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.[1]

List of featured games[]

The current list of games that were featured at E3 2010:[2]

2K Games

  • Mafia II (PC, PS3, 360)
  • Sid Meier's Civilization V (PC)
  • Spec Ops: The Line (PC, PS3, 360)
  • XCOM (PC, PS3, 360)[2]

Activision

  • Call of Duty: Black Ops (PS3, PC, 360, Wii)
  • Goldeneye 007 (Wii)[3]
  • Guitar Hero: Warriors of Rock (PS3, 360, Wii)
  • DJ Hero 2 (PS3, 360, Wii)[4]
  • DJ Hero 3D (3DS)[5]
  • Tony Hawk: Shred (PS3, 360, Wii)
  • Transformers: War for Cybertron (PS3, 360, PC)

Atari

  • Test Drive Unlimited 2 (PS3, 360, PC)
  • The Witcher 2: Assassins of Kings (PC)

Atlus

  • Etrian Odyssey III: The Drowned City (DS)

Bethesda Softworks

  • Brink (PS3, 360, PC)[6]
  • Fallout: New Vegas (PS3, PC, 360)[4]
  • Hunted: The Demon's Forge (PS3, 360, PC)[6]
  • Rage (PS3, 360, PC)[6]

Capcom

Disney Interactive Studios

  • Cars Toon: Mater's Tall Tales (Wii)[8]
  • Club Penguin: Elite Penguin Force: Herbert's Revenge (DS)[8]
  • Club Penguin: Game Day! (Wii)[8]
  • Epic Mickey (Wii)[3][4]
  • Guilty Party (Wii)
  • Pirates of the Caribbean: Armada of the Damned (PS3, 360, PC)
  • Toy Story 3: The Video Game (Wii, PS3, 360, PC)
  • Tron Evolution (PC, PS3, 360)[2]
  • Tron: Legacy (iPhone)[2]

Electronic Arts

  • APB (PC)
  • Battlefield: Bad Company 2 Vietnam (PC, 360, PS3)
  • Bulletstorm (PS3, PC, 360)[9]
  • Crysis 2 (PS3, PC, 360)
  • Dead Space 2 (PS3, PC, 360)
  • EA Sports Active 2.0 (Wii)
  • EA Sports MMA (PS3, 360)
  • FIFA 11 (PC, PS2, DS, Wii, PSP, PS3, 360)
  • Madden NFL 11 (PS2, PS3, PC, 360, Wii, PSP)
  • Medal of Honor (PC, PS3, 360)
  • NBA Jam (Wii)[3]
  • NCAA Football 11 (PS2, PS3, 360)
  • Need for Speed: Hot Pursuit (PC, PS3, 360)
  • NHL 11 (PS3, 360)[2]
  • NHL Slapshot (Wii)
  • Spare Parts (PS3, 360)[2]
  • The Sims 3 (3DS, DS, PS3, Wii, 360)[5]
  • Tiger Woods PGA Tour 11 (PS3, Wii, 360)[2]

Konami

LucasArts

  • Lego Star Wars III (DS, PC, PS3, PSP, Wii, 360)
  • Monkey Island 2: LeChuck's Revenge (PC, PS3, 360)
  • The Force Unleashed II (DS, PC, PS3, PSP, Wii, 360)
  • Star Wars: The Old Republic (PC)[2]

Microsoft

MTV Games

Namco Bandai

Natsume Inc.

Nintendo

Prope

  • Ivy The Kiwi (Wii, DS, Windows Phone)

Sega

Seven45 Studios

  • Power Gig: Rise of the SixString (PS3, 360)

Square Enix

Sony

SNK Playmore

THQ

  • Devil's Third (PS3, 360)
  • de Blob: The Underground (Wii, PS3, 360, DS, 3DS)[19]
  • Homefront (PS3, PC, 360)
  • Red Faction: Armageddon (PS3, 360, PC)[19]
  • Warhammer 40,000: Dark Millennium Online (PC)
  • Warhammer 40,000: Space Marine (PS3, 360) [2]
  • WWE SmackDown vs Raw 2011 (360, PS2, PS3, PSP, Wii)
  • WWE Online (PC)
  • WWE All Stars (360, PS2, PS3, PSP, Wii)

Tecmo Koei

Ubisoft

  • Assassin's Creed: Brotherhood (PS3, PC, 360)[2]
  • Battle of Giants: Dinosaur Strike (3DS)[5]
  • Battle Tag[2]
  • Driver: San Francisco (PS3, PC, X360, Wii, Mac OS X)[20]
  • Hollywood 61 (3DS)[5]
  • Just Dance 2 (Wii)[3]
  • Scott Pilgrim vs. the World: The Game (PS3, 360)
  • Shaun White Skateboarding (PS3, PC, 360, Wii)[2]
  • Rayman Origins (PSN, XBLA, WiiWare, iOS)
  • Tom Clancy's Ghost Recon: Future Soldier (PS3, PC, 360, Wii, DS, PSP)[2]
  • Tom Clancy's H.A.W.X. 2 (PC, PS3, 360, Wii)[2]
  • Tom Clancy's Splinter Cell: Chaos Theory (3DS)[5]
  • Tom Clancy's Ghost Recon (3DS)[5]

Valve

  • Portal 2 (PC, Mac, 360, PS3)

Warner Bros. Interactive

  • Batman: The Brave and the Bold – The Videogame (DS, Wii)
  • Batman: Arkham City (PS3, PC, 360)
  • F.E.A.R. 3 (PC, PS3, 360)
  • Game Party 4 (360)[2]
  • Legend of the Guardians: The Owls of Ga'Hoole (Wii, PS3, 360, DS)[3][7]
  • Lego Harry Potter: Years 1-4 (DS, PS2, PC, PS3, PSP, Wii, 360)
  • The Lord of the Rings: Aragorn's Quest (DS, PS2, PS3, PSP, Wii)
  • The Lord of the Rings: War in the North (PC, PS3, 360)[2]
  • Mortal Kombat (PS3, 360)
  • Super Scribblenauts (DS)[2][7]

Notable exhibitors list[]

The list of notable exhibitors, including Atari who returned after pulling out of E3 2009 at the last minute:[21]


Page Template:Div col/styles.css must have content model "Sanitized CSS" for TemplateStyles (current model is "wikitext").

Press conferences[]

Microsoft[]

Microsoft held its press conference on June 14. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Electronic Arts[]

Electronic Arts' press conference took place on June 14. Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".[22]

Ubisoft[]

Ubisoft held a press conference on June 14. Multiple games were featured, including Assassin's Creed: Brotherhood, Driver: San Francisco ,and Ghost Recon: Future Soldier. The conference was hosted by actor and comedian Joel McHale.

Nintendo[]

Nintendo held its conference on June 15. Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey. Satoru Iwata unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.[23]

Sony[]

Sony held its conference on June 15.[24] The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, God of War: Ghost of Sparta, and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.

Konami[]

Konami's press conference was held on June 16. The conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".[25]

Notable appearances[]

Hideo Kojima[]

Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.[26] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of Metal Gear Solid: Peace Walker.[27]

Tetsuya Nomura[]

Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.[28]

Other notable appearances[]

Japanese game developers Hideki Kamiya, Yuji Naka, Suda51, and Shinji Mikami all went to E3 2010.[29] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.[30] Olympian Shaun White made an appearance at Ubisoft's press conference to promote the game Shaun White Skateboarding

Pre-E3 hype[]

Valve[]

Valve claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010, with the "surprise" as its replacement.[31] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.

Square Enix[]

Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.[32] This was revealed to be Kingdom Hearts 3D.

Game Critics Awards[]

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.[33]

Best of Show Best Original Game
Best Console Game Best Handheld Game
  • God of War: Ghost of Sparta (PSP)
    • Ghost Trick: Phantom Detective (DS)
    • Ōkamiden (DS)
    • Super Scribblenauts (DS)
    • Valkyria Chronicles 2 (PSP)
Best PC Game Best Hardware
  • Portal 2 (PS3, 360, PC)
    • Civilization V (PC)
    • Crysis 2 (PS3, 360, PC)
    • Rage (PS3, 360, PC)
    • Star Wars: The Old Republic (PC)
Best Action Game Best Action/Adventure Game
Best Role Playing Game Best Fighting Game
  • Star Wars: The Old Republic (PC)
    • Deus Ex: Human Revolution (PS3, 360, PC)
    • Fable III (360, PC)
    • Fallout: New Vegas (PS3, 360, PC)
    • The Witcher 2: Assassins of Kings (PC)
Best Racing Game Best Sports Game
  • Need for Speed: Hot Pursuit (PS3, 360, PC)
    • Gran Turismo 5 (PS3)
    • MotorStorm: Apocalypse (PS3)
    • Test Drive Unlimited 2 (PS3, 360, PC)
  • NBA Jam (Wii)
    • EA Sports MMA (PS3, 360)
    • Madden NFL 11 (PS3, 360)
    • NCAA Football 11 (PS3, 360)
    • NHL 11 (PS3, 360)
Best Strategy Game Best Social/Casual Game
  • Civilization V (PC)
    • Company of Heroes Online (PC)
    • End of Nations (PC)
    • Shogun 2: Total War (PC)
Best Motion Simulation Game Best Online Multiplayer Game

[34]

References[]

  1. Brian Ashcraft (May 12, 2010). "Waggles At Twenty Paces". Kotaku. Retrieved May 10, 2010. {{cite web}}:
  2. 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37 2.38 2.39 2.40 2.41 Hilary Goldstein (May 5, 2010). "E3 2010: The Big Games List". IGN. Archived from the original on January 10, 2012. Retrieved May 4, 2010. {{cite web}}:
  3. 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 3.10 3.11 3.12 3.13 3.14 "Nintendo E3 Network". Nintendo. Archived from the original on July 19, 2008. Retrieved June 17, 2010. {{cite web}}:
  4. 4.0 4.1 4.2 4.3 4.4 4.5 "E3 2010 Showfloor Map on GameSpot". GameSpot. Archived from the original on June 13, 2010. Retrieved June 11, 2010. {{cite web}}:
  5. 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 "Nintendo E3 Network". Nintendo. Archived from the original on January 8, 2011. Retrieved June 17, 2010. {{cite web}}:
  6. 6.0 6.1 6.2 Electronic Theatre Staff (June 1, 2010). "Bethesda Softworks Announces E3 2010 Line-Up". Electronic Theatre. Archived from the original on June 6, 2010. Retrieved May 30, 2010. {{cite web}}:
  7. 7.00 7.01 7.02 7.03 7.04 7.05 7.06 7.07 7.08 7.09 7.10 7.11 "Nintendo E3 Network". Nintendo. Archived from the original on June 22, 2010. Retrieved June 17, 2010. {{cite web}}:
  8. 8.0 8.1 8.2 8.3 "The 868 Games of E3 2010". GameSpot. Archived from the original on June 21, 2010. Retrieved June 21, 2010. {{cite web}}:
  9. Split-Screen (February 27, 2010). "Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans"". Split-Screen. Archived from the original on March 2, 2010. Retrieved February 26, 2010. {{cite web}}:
  10. Michael McWhertor (May 5, 2010). "What Does The Future Hold For Pac-Man?". Kotaku. Retrieved May 4, 2010. {{cite web}}:
  11. Thomas, Lucas M. (June 15, 2010). "E3 2010: Ocarina of Time 3DS On the Way! - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved September 7, 2010. {{cite web}}:
  12. "Zelda Wii: Expect Surprises At E3 2010". Official Nintendo Magazine (UK). November 18, 2009. Archived from the original on February 18, 2010. Retrieved January 25, 2010. {{cite web}}:
  13. Thomas, Lucas M. (June 15, 2010). "E3 2010: Star Fox 64 3D Announced - Nintendo 3DS News at IGN". Ds.ign.com. Retrieved September 7, 2010. {{cite web}}:
  14. Square Enix Staff. "Square Enix - E3 2010 Lineup". Square Enix. Retrieved May 30, 2010. {{cite web}}:
  15. Mike Fahey (April 29, 2010). "Free Realms Makes It To The PlayStation 3 For E3". Kotaku. Retrieved April 28, 2010. {{cite web}}:
  16. Brian Crecente (May 4, 2010). "God of War Returns to the PSP". Kotaku. Retrieved May 4, 2010. {{cite web}}:
  17. Wilson Cheng (June 4, 2010). "inFAMOUS 2 Announced, in the new Game Informer". PlayStation.Blog. Sony Computer Entertainment. Retrieved May 30, 2010. {{cite web}}:
  18. Alice Liang (May 10, 2010). "Little Big Planet 2 Music Announcements At E3". 1up.com. Archived from the original on November 6, 2012. Retrieved May 10, 2010. {{cite web}}:
  19. 19.0 19.1 JC Fletcher (February 17, 2010). "THQ CEO: Saints Row and Red Faction at E3, De Blob going multiplatform". Joystiq. Archived from the original on March 1, 2013. Retrieved February 22, 2010. {{cite web}}:
  20. "UBISOFT REVEALS E3 LINE-UP". Gamasutra. May 27, 2010. http://www.gamasutra.com/view/pressreleases/59121/UBISOFTreg_REVEALS_E3_LINEUP.php. 
  21. "E3 Exhibitor List". Entertainment Software Association. June 15–17, 2010. Archived from the original on January 16, 2010. Retrieved January 16, 2009. {{cite web}}:
  22. Dave Cook (May 7, 2010). "EA: "Biggest And Best E3 Ever"". NowGamer. Retrieved May 4, 2010. {{cite web}}:
  23. GoNintendo (April 27, 2010). "Nintendo's E3 media briefing - date confirmed, time still a mystery". GoNintendo. Archived from the original on April 29, 2010. Retrieved April 27, 2010. {{cite web}}:
  24. Brian Crecente (April 6, 2010). "Second Out of the E3 Press Conference Gate: Sony!". Kotaku. Retrieved April 3, 2010. {{cite web}}:
  25. "Top 15 Most Embarrassing Moments of E3". Gametrailers.com. Retrieved July 26, 2010. {{cite web}}:
  26. Ellie Gibson (June 14, 2010). "Microsoft E3 Conference Xbox 360 Live Report - Page 1". Eurogamer.net. Retrieved September 7, 2010. {{cite web}}:
  27. Sid Shuman (June 14, 2010). "Thanks, L.A.! The PlayStation E3 2010 Meetup Recap". Destructoid. Retrieved June 15, 2010. {{cite web}}:
  28. Spencer (June 1, 2010). "Tetsuya Nomura Making An Appearance At E3". Siliconera. Retrieved May 30, 2010. {{cite web}}:
  29. Anoop Gantayat (June 13, 2010). "Hideo Kojima Heads to E3 in Style". Andriasang. Archived from the original on June 15, 2010. Retrieved June 13, 2010. {{cite web}}:
  30. David Jaffe (June 11, 2010). "I swear I'm not dead..." Blogger. Archived from the original on July 5, 2007. Retrieved June 13, 2010. {{cite web}}:
  31. Brian Crecente (June 1, 2010). "Surprise! No Portal 2 Party at E3". Kotaku. Retrieved May 30, 2010. {{cite web}}:
  32. Game Informer Staff (June 5, 2010). Game Informer (GameStop Corporation): 84–85. 
  33. "Game Critics Awards Official Site". Game Critics Awards. Retrieved July 6, 2010. {{cite web}}:
  34. "Game Critics Awards 2010 Winners". Game Critics Awards. Archived from the original on February 19, 2012. Retrieved July 6, 2010. {{cite web}}:
This page uses Creative Commons Licensed content from Wikipedia (view authors).
Advertisement