Disney Interactive
Subsidiary of The Walt Disney Company
Industry Video game industry
Internet Information Providers
Founded 1999[1]
Headquarters Script error
Number of locations
Key people
John Pleasants, Co-President
James Pitaro, Co-President[1]
Products Video games
Revenue US$982 million[3]
$308 million loss (2011)[3]
Parent The Walt Disney Company
Divisions Disney Interactive Studios
Disney Online
Disney Mobile
Disney Online Stuios
Website PressRoom
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Disney Interactive formerly known as Disney Interactive Media Group and Walt Disney Internet Group, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.[1]


On Aug 23, 1995, Disney Interactive formed Disney Online unit.[4]

Buena Vista Internet GroupEdit

Disney purchased a one-third share of Starwave on April 3, 1997 for $100 million.[5] Disney on January 1998 registered[6] Exercising its options, Disney purchased the outstanding shares of Starwave from Paul Allen in April 1998.[7] In June 1998, Disney purchased 43% ownership of Infoseek in exchange for Starwave and $70 million.[8] Infoseek and Disney Online joint ventured in developing the Go Network, an internet portal.[9] With Disney's purchase of the remainder of Infoseek in July 1999, the Go Network, Infoseek, the Disney Catalog, Disney Online ( and, ABC News Internet Ventures and ESPN Internet Ventures and Buena Vista Internet Group are merged into the company.[10]

The portal was shut down in 2001 at a cost of $878 million in charges.[11] In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney conglomerate or from third party.[12]

In late 2007, WDIG purchased IParenting Media's websites.[13]

Interactive Media GroupEdit

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.[14] In 2009, DIMG's Disney Online unit purchased from Kaboose multiple websites including:,,, and[15] In July 2010, Disney Interactive purchased Playdom for $563.2 million[16] and Tapulous for its Mobile division.[3] On July 1, 2010, Disney Interactive announced it had acquired Tapulous, the studio behind the Tap Tap Revenge franchise for iOS.[17] In October 2010, two co-Presidents were named for DIMG, John Pleasants and James Pitaro, with orders to make the company profitable. In January 2011, DIMG closed its Propaganda Games game studio and lay off another 200 later in the month.[18] On February 18, 2011, DIMG purchased Togetherville, a pre-teen social network.[19] In November 2011, DIMG purchased Babble Media Inc., owners of, an early parenting advice and blogging site.[13] Also in February, Disney purchased Finland based, Rocket Pack, a game development company with a plugin free game development system.[20] In April 2012, the Group announced three web series targeted towards mothers: "Moms of", "That's Fresh" "Thinking Up."[21] By October, DIMG had 15 consecutive quarters of losses totaling some $977 million.[11] Lane Merrifield, the founder of Club Penguin, resigned after conflict with Pleasant. DIMG also in October announced "Toy Box", a cross platform gaming initiative where Pixar and Disney characters will interact from a console game to multiple mobile and online applications.[11]

In May 2012, Disney Interactive Media Group changed its name to Disney Interactive.

In January 2013, Disney Interactive Games' Avalanche Software unveiled the Toy Box cross platform game as "Disney Infinity" based on Toy Story 3 game's "Toy Box" mode crossed with a toy line.[22] Also in January, Disney Interactive announced the closure of Junction Point Studios.[23]


Disney OnlineEdit

Disney Online
Industry Internet
Founded August 23, 1995
Headquarters Script error
Products websites
Parent Disney Interactive Media Group
Divisions Kerpoof Studios
Disney Family Network
Website Script error
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Disney Online is a division of Disney Interactive that operates most of Disney online portfolio.


On Aug 23, 1995, Disney Interactive formed Disney Online unit with the naming of Jake Winebaum as president of Disney Online.[4] On November 19, 1996, the opening of was open under Disney Online business unit. The website is launched on December 9, 1996.[25]

Disney announced on April 18, 1997 that it will purchase Starwave's Family Planet Web site and merge it with[26] The Disney Daily Blast ( web site is official launched on April 23 under a subscription plan and daily content targeted to younger viewers.[26][27]

In July 1998, Disney Online announced, Disney Internet Guide, a child friendly web directory[28] which is launched in June 1998[29] and closed one year later in June to focus on Infoseek/Go Network.[30]

Disney sold to Fandango in June 2008.[31] purchased Kerpoof in February 2009.[32]

Online unitsEdit

  • Disney Family Network websites[2] - also called Mom and Family Portfolio
  • DigiSynd, social media marketing
  • Take180 -Disney's YouTube channel[33]

External linksEdit


  1. 1.0 1.1 1.2 1.3 "Company Overview of Disney Interactive". Private Company Information. business Week. Retrieved 17 October 2012. 
  2. 2.0 2.1 "Disney Online Company Profile". Yahoo/Hoover. Retrieved 17 October 2012. 
  3. 3.0 3.1 3.2 3.3 Goldman Getzler, Wendy (February 1, 2012). "Disney Mobile raises the bar". Retrieved 23 October 2012. 
  4. 4.0 4.1 "WINEBAUM NAMED PRESIDENT OF NEW DISNEY ONLINE UNIT". PR Newswire. Disney. Retrieved 20 December 2012. 
  5. "Volume 146, Number 50752.". New York Times: p. C4. April 4, 1997. 
  6. Polsson, Ken. "1998". Chronology of the Walt Disney Company. Retrieved 7 December 2012.  source: CNet,
  7. Pelline, Jeff; Dawn Kawamoto (April 30, 1998). "Disney to buy Starwave". CNET News. Retrieved 7 December 2012. 
  8. Tedesco, Richard (June 22, 1998). "Disney stakes big 'Net claim with Infoseek". Broadcasting & Cable. Archived from the original on 25 January 2013. Retrieved 30 November 2012. 
  9. Tedesco, Richard (December 14, 1998). "Disney, Infoseek give green light". Broadcasting & Cable. Archived from the original on 25 January 2013. Retrieved 30 November 2012. 
  10. "Disney absorbs Infoseek". Money. CNNfn. July 12, 1999. Retrieved 7 December 2012. 
  11. 11.0 11.1 11.2 Barnes, Brooks (October 21, 2012). "Disney, Struggling to Find Its Digital Footing, Overhauls". The New York Times. Retrieved 23 October 2012. 
  12. "New Disney Group To Offer Third-Party Mobile Content". The Online Reporter. October 30, 2004. Archived from the original on 11 January 2013. Retrieved 13 December 2012. 
  13. 13.0 13.1 "Disney buys parenting website Babble". November 15, 2011. Retrieved 17 October 2012. 
  14. 14.0 14.1 "Disney's games and internet divisions merging",, 2008.
  15. "Disney Online Buys Kaboose Assets For $18.4 Million, Barclays Private Equity Limited Acquires Its UK Operations". 2009-04-01. Retrieved 2012-10-10. 
  16. 16.0 16.1 Chmielewski, Dawn C. (July 28, 2010). "Disney to buy Playdom Inc. for $563.2 million". Los Angeles Times. Retrieved 17 October 2012. 
  17. "Disney acquires Tapulous" from
  18. Chmielewski, Dawn C. (January 26, 2011). "Disney Interactive lays off 200 as video game unit shifts focus". Los Angeles Times. Retrieved 17 October 2012. 
  19. Chmielewski, Dawn C. (February 25, 2011). "Disney buys social networking site Togetherville". Los Angeles Times. Retrieved 17 October 2012. 
  20. Butcher, Mike (March 3, 2011). "Disney acquires gaming engine startup to build HTML5 games outside of App stores". Retrieved 17 October 2012. 
  21. Chmielewski, Dawn C. (April 27, 2012). "Disney Interactive targets moms with original series". Los Angeles Times. Retrieved 17 October 2012. 
  22. Lang, Derrik J. (January 15, 2013). "Disney unveils own 'Skylanders'-like franchise". Business Week. AP. Retrieved 30 January 2013. 
  23. Lang, Derrik J. (January 29, 2013). "Disney closing ‘Epic Mickey’ video game developer". Washington Times. AP. Retrieved 30 January 2013. 
  24. "About Us". Disney Interactive Media Group Press Room. Disney. Retrieved 17 October 2012. 
  25. "July-December 1996". Chronology of the Walt Disney Company. Retrieved 26 November 2012.  Source: CNet,
  26. 26.0 26.1 "July-December 1996". Chronology of the Walt Disney Company. Retrieved 26 November 2012.  Source: CNet,
  27. "Volume 146, Number 50748". The New York Times,: pp. D5. March 31, 1997. 
  28. Bensko, Jennifer (July 6, 1998). "A Web of Their Own". Newsweek. Archived from the original on 25 January 2013. Retrieved 30 November 2012. 
  29. "1998". Chronology of the Walt Disney Company. Retrieved 26 November 2012.  Source: CNet,
  30. Hu, Jim (August 9, 1999). "Disney quietly shutters family Net guide". CNET News. Retrieved 9 December 2012. 
  31. Chmielewski, Dawn C. (June 24, 2008). "Fandango acquires". Los Angeles Times. Retrieved 21 December 2012. 
  32. Avery, Greg (February 20, 2009). "Disney reveals Kerpoof purchase". Orlando Business Journal. Retrieved 20 July 2011. 
  33. "Disney Online". Disney. Retrieved 17 October 2012. 
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