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Disney Interactive

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Disney Games and Interactive Experiences
Trade name
Disney Interactive
FormerlyDisney Interactive (1995–2008, 2012–2016)
Disney Interactive Media Group (2008–2012)
TypeSubsidiary
IndustryVideo games
PredecessorsDisney Interactive Studios
Walt Disney Internet Group
Founded1995; 29 years ago (1995)
FateMerged into Disney Consumer Products as a business segment.
SuccessorDisney Consumer Products and Interactive Media (as a segment)
HeadquartersGrand Central Creative Campus,
Glendale, California
,
U.S.
Number of locations
12
RevenueUS$982 million
US$−308 million (2011)
Number of employees
2,000 (March 2014)
ParentDisney Parks, Experiences and Products
DivisionsDisney Mobile
SubsidiariesDisney Online, Inc.
Footnotes / references
[1][2][3][4]

Disney Games and Interactive Experiences, originally established as Disney Interactive, Disney Interactive Media Group and Walt Disney Internet Group, is an American company that oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.[1]

History[]

In December 1994, Disney announced that it was establishing a new division dedicated to publishing computer and video game console software, called Disney Interactive.[5] The initial staff consisted of 200 newly hired employees.[5] The company was formally established in mid-1995.[6] On August 23, 1995, Disney Interactive formed Disney Online.[7]

Buena Vista Internet Group[]

Disney purchased a one-third share of Starwave on April 3, 1997, for $100 million.[8] In January 1998, Disney registered go.com.[9] Exercising its options, Disney purchased the outstanding shares of Starwave from Paul Allen in April 1998.[10] In June 1998, Disney purchased 43% ownership of Infoseek in exchange for Starwave and $70 million.[11] Infoseek and Disney Online joint ventured in developing the Go Network, an internet portal.[12] With Disney's purchase of the remainder of Infoseek in July 1999, the Go Network, Infoseek, the Disney Catalog, Disney Online (Disney.com and DisneyStore.com), ABC News Internet Ventures and ESPN Internet Ventures and Buena Vista Internet Group are merged into the Go.com company.[13]

In August 1996, BVIG took a controlling in interest in toysmart.com with three directors on the board. Toysmart would be granted marketing support including free advertising on BVIG websites like family.com.[14] After an attempted round of financing, Toysmart.com shut down in May 2000.[15]

In June 1999, the Disney Internet Guide is abandoned.[16] The Go.com portal was shut down in 2001 at a cost of $878 million in charges.[17]

In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney conglomerate or from third party.[18] In December 2004 and partnered with Indiagames, the Walt Disney Internet Group released Disney games, wallpapers and ringtones in the Indian market which is also available on AirTel.[19]

The group further expanded through purchase of Living Mobile, a European mobile game developer and publisher in November 2005[20] and Enorbus Technologies in 2007.[21]

Disney Interactive Media Group[]

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group merged into a single business unit, now known as the Disney Interactive Media Group.[22] In 2009, DIMG's Disney Online unit purchased multiple websites from Kaboose.[23]

In July 2010, Disney Interactive purchased Playdom for $563.2 million[24] and Tapulous for its Mobile division.[3] On July 1, Disney Interactive announced it had acquired Tapulous, the studio behind the Tap Tap Revenge franchise for iOS.[25] In October, two co-presidents were named for DIMG, John Pleasants and James Pitaro, with orders to make the company profitable.[26]

In January 2011, DIMG closed its Propaganda Games game studio and laid off 200 employees later in the month. The dual presidents placed the game studios of Blackrock, Junction Point, Avalanche, Wideload and Gamestar under its new game development chief Alex Seropian while Penguin creator Lane Merrifield was assigned to game initiatives for kids and families within a new publishing unit to handle marketing and production.[26] On February 18, DIMG purchased Togetherville, a pre-teen social network.[27] Also in February, Disney purchased Finland-based Rocket Pack, a game development company with a plugin free game development system.[28] In November, DIMG purchased Babble Media Inc.[29]

In April 2012, the Group announced three web series targeted towards mothers: "Moms of", "That's Fresh", and "Thinking Up."[30] By October, DIMG had 15 consecutive quarters of losses totaling some $977 million.[17] Lane Merrifield, the founder of Club Penguin, resigned after conflict with Pleasants. DIMG also in October announced "Toy Box", a cross platform gaming initiative where Pixar and Disney characters will interact from a console game to multiple mobile and online applications.[17]

Disney Interactive[]

Around May–July 2012, Disney Interactive Media Group changed its name to Disney Interactive (DI).[31]

In January 2013, Disney Interactive Games' Avalanche Software unveiled the Toy Box cross platform game as Disney Infinity, based on Toy Story 3: The Video Game's "Toy Box" mode crossed with a toy line.[32] Also in January, Disney Interactive announced the closure of Junction Point Studios.[33]

In October 2013, Disney announced that its Interactive division had a profit of $16 million for its fourth quarter, based partly on sales of Disney Infinity and uniting both halves of the division under one president.[34]

In March 2014, Disney Interactive announced it was laying off 700 people, or one-fourth of its staff as DI combines its two-game units, mobile and social, due to sagging popularity of Facebook games, and closing some Disney Online sites. They said will focus less on advertising and more on sponsorships for Disney Online and licensed game development. While some endeavors have shown profitability, such as an app in Japan and the combined game and toy line Infinity, the segment as a whole is unprofitable for Disney.[4]

Disney Interactive was merged with Disney Consumer Products on June 29, 2015, forming a new segment and division known as "Disney Consumer Products and Interactive Media", with Disney Interactive as a direct unit.[35] In December 2015, Maker Studios was placed under the control of Disney Interactive with the appointment of Maker's executive vice president Courtney Holt, reporting to Jimmy Pitaro, president of Disney Interactive.[36]

With a lack of growth in toy-to-game market and increasing developmental costs, in May 2016, Disney Interactive discontinued Disney Infinity and closed down the unit that developed Infinity, Avalanche Software. Also, the company ended all self-publishing efforts. A discontinuation charge of $147 million for ending its console gaming business affected earning.[37]

In September 2018, Disney confirmed the imminent discontinuation of Club Penguin Island in a letter sent to its Disney Online Studios team in Kelowna, as well as the layoffs of most employees in said studio.[38]

In November 2018, Disney agreed to have Jam City take over operation of its Glendale-based Disney Interactive Studios, sell them Emoji Blitz and development of future Pixar and Walt Disney Animation franchises games. Staff at the studio would be offered jobs with Jam City working on the Disney titles.[39]

Units[]

  • Rocket Pack[28]
  • Gamestar
  • Disney Online Studios
  • Disney Online
  • Disney Mobile[40]
  • Disney Digital Network (formerly Maker Studios), multi-network content for YouTube.

Disney Online[]

Disney Online
TypeSubsidiary
IndustryInternet
FoundedAugust 23, 1995; 28 years ago (1995-08-23)
Headquarters
United States
ProductsWebsites
ParentDisney Interactive
Divisions
  • Disney Family Network
  • DigiSynd

Disney Online is a division of Disney Interactive that operates most of Disney online portfolio.

Disney Online History[]

On August 23, 1995, Disney Interactive formed Disney Online unit with the naming of Jake Winebaum as president of Disney Online.[7] On November 19, 1996, the opening of DisneyStore.com was open under Disney Online business unit. The family.com website is launched on December 9, 1996.[41]

Disney announced on April 18, 1997 that it will purchase Starwave's Family Planet Web site and merge it with Family.com.[42] The Disney Daily Blast (dailyblast.com) web site is official launched on April 23 under a subscription plan and daily content targeted to younger viewers with Microsoft Network marketing and distributing for an exclusive 10-month period.[42][43]

In July 1998, Disney Online announced dig.com, Disney Internet Guide, a child friendly web directory[44] which launched in June 1998[45] and closed one year later in June to focus on Infoseek/Go Network.[46]

In late 2007, DIMG purchased IParenting Media's websites.[29] Disney sold movies.com to Fandango in June 2008.[47] Disney Online purchased in 2008 Take 180 from Chris Williams, who stays on until April 2012 as vice president and general manager of Disney Online Originals, which has Take 180 as creative hub.[48] In 2009, DIMG's Disney Online unit purchased from Kaboose multiple websites including: Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com, and place them into its Disney Family Network.[2][23] Disney.com purchased Kerpoof in February 2009.[49]

In November 2011, DIMG purchased Babble Media Inc. to add it to the Mom and Family Portfolio.[29] In March 2014, Disney Interactive announced it was laying off 700 people, or one-fourth of its staff as DI closed smaller Disney Online sites including BabyZone.com and Spoonful.com. They said will focus less on advertising and more on sponsorships for Disney Online to fit the experience Disney wishes to offer.[4]

Online units[]

  • disney.com
  • Disney Family Network websites[2] - also called Mom and Family Portfolio
    • Family.Disney.com
    • Babble.com, mother bloggers site[29]
  • DigiSynd, social media marketing

References[]

  1. ↑ 1.0 1.1 "Company Overview of Disney Interactive". Private Company Information. business Week. Retrieved October 17, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. ↑ 2.0 2.1 2.2 "Disney Online Company Profile". Yahoo/Hoover. Retrieved October 17, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. ↑ 3.0 3.1 Goldman Getzler, Wendy (February 1, 2012). "Disney Mobile raises the bar". kidscreen.com. http://kidscreen.com/2012/02/01/disney-mobile-raises-the-bar/. 
  4. ↑ 4.0 4.1 4.2 Barnes, Brooks (March 6, 2014). "Disney's Game and Internet Division Cuts One-Quarter of Its Work Force". The New York Times. https://www.nytimes.com/2014/03/07/business/media/disneys-game-and-internet-division-cuts-one-quarter-of-its-workforce.html?smid=tw-share&_r=1. 
  5. ↑ 5.0 5.1 "Disney Rides Solo". GamePro (IDG) (68): 154. March 1995. 
  6. ↑ "Disney Enters Video Game Market!". Electronic Gaming Monthly (Ziff Davis) (74): 56. September 1995. 
  7. ↑ 7.0 7.1 "WINEBAUM NAMED PRESIDENT OF NEW DISNEY ONLINE UNIT". PR Newswire. Disney. Retrieved December 20, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  8. ↑ "Volume 146, Number 50752.". New York Times: p. C4. April 4, 1997. http://kpolsson.com/disnehis/disn1997.htm. 
  9. ↑ Polsson, Ken. "1998". Chronology of the Walt Disney Company. kpolsson.com. Retrieved December 7, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> source: CNet News.com.
  10. ↑ Pelline, Jeff; Dawn Kawamoto (April 30, 1998). "Disney to buy Starwave". CNET News. http://news.cnet.com/Disney-to-buy-Starwave/2100-1001_3-210762.html. 
  11. ↑ Tedesco, Richard (June 22, 1998). "Disney stakes big 'Net claim with Infoseek". Broadcasting & Cable. http://www.highbeam.com/doc/1G1-20849942.html. 
  12. ↑ Tedesco, Richard (December 14, 1998). "Disney, Infoseek give green light". Broadcasting & Cable. http://www.highbeam.com/doc/1G1-53419086.html. 
  13. ↑ "Disney absorbs Infoseek". Money. CNNfn. July 12, 1999. https://money.cnn.com/1999/07/12/deals/disney/. 
  14. ↑ Gelsi, Steve. (August 25, 1999 ). Disney plays with Toysmart.com. Marketwatch.com.
  15. ↑ DeMott, Rick. (May 26, 2000). Disney's Toysmart Newest Site To Go Offline. Animation World Network.
  16. ↑ (April 2000). Premiere. Volume 13, Number 8. Accessed April 18, 2016.
  17. ↑ 17.0 17.1 17.2 Barnes, Brooks (October 21, 2012). "Disney, Struggling to Find Its Digital Footing, Overhauls Disney.com". The New York Times. https://www.nytimes.com/2012/10/22/business/media/disney-struggling-to-find-its-digital-footing-overhauls-disneycom.html?_r=0. 
  18. ↑ "New Disney Group To Offer Third-Party Mobile Content". The Online Reporter. October 30, 2004. http://www.highbeam.com/doc/1G1-124152248.html. 
  19. ↑ Bhattacharjee, Manisha (April 25, 2005). "Disney's Eisner, Iger in India; to meet PM & President". Indiantelevision.com. http://www.indiantelevision.org.in/headlines/y2k5/apr/apr296.htm. 
  20. ↑ "Walt Disney Internet Group expands European mobile content operations; acquires Living Mobile". Indiantelevision.com. November 8, 2005. Retrieved January 5, 2021.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  21. ↑ Ali, Rafat (19 March 2007). "Disney Buys Chinese Mobile Content Provider Enorbus; For Around $20 Million". Gigaom. Retrieved 8 September 2020.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  22. ↑ "Disney's games and internet divisions merging" Archived June 6, 2008, at the Wayback Machine, Joystiq.com, 2008.
  23. ↑ 23.0 23.1 "Disney Online Buys Kaboose Assets For $18.4 Million, Barclays Private Equity Limited Acquires Its UK Operations". TechCrunch.com. April 1, 2009. Retrieved October 10, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  24. ↑ Chmielewski, Dawn C. (July 28, 2010). "Disney to buy Playdom Inc. for $563.2 million". Los Angeles Times. https://articles.latimes.com/2010/jul/28/business/la-fi-ct-playdom-20100728. 
  25. ↑ "Disney acquires Tapulous" from Techcrunch.com
  26. ↑ 26.0 26.1 Chmielewski, Dawn C. (January 26, 2011). "Disney Interactive lays off 200 as video game unit shifts focus". Los Angeles Times. https://articles.latimes.com/print/2011/jan/26/business/la-fi-ct-disney-interactive-20110126. 
  27. ↑ Chmielewski, Dawn C. (February 25, 2011). "Disney buys social networking site Togetherville". Los Angeles Times. https://articles.latimes.com/2011/feb/25/business/la-fi-ct-disney-togetherville-20110225. 
  28. ↑ 28.0 28.1 Butcher, Mike (March 3, 2011). "Disney acquires gaming engine startup to build HTML5 games outside of App stores". TechCrunch.com. https://techcrunch.com/2011/03/03/disney-acquires-gaming-engine-startup-to-build-html5-games-outside-of-app-stores/. 
  29. ↑ 29.0 29.1 29.2 29.3 Chmielewski, Dawn C. (November 15, 2011). "Disney buys parenting website Babble". Los Angeles Times. https://articles.latimes.com/2011/nov/15/business/la-fi-ct-disney-babble-20111115. 
  30. ↑ Chmielewski, Dawn C. (April 27, 2012). "Disney Interactive targets moms with original series". Los Angeles Times. http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/disney-interactive-targets-moms-with-original-series.html. 
  31. ↑ "Disney Interactive". The Walt Disney Company. Archived from the original on 2012-07-12.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  32. ↑ Lang, Derrik J. (January 15, 2013). "Disney unveils own 'Skylanders'-like franchise". Business Week. AP. http://www.businessweek.com/ap/2013-01-15/disney-unveils-own-skylanders-like-franchise. 
  33. ↑ Lang, Derrik J. (January 29, 2013). "Disney closing 'Epic Mickey' video game developer". Washington Times. AP. http://www.washingtontimes.com/news/2013/jan/29/disney-closing-epic-mickey-video-game-developer/. 
  34. ↑ Richwine, Lisa. (November 11, 2013) REFILE-UPDATE 2-Disney games co-president named consultant as unit consolidates. Reuters. Accessed on November 15, 2013.
  35. ↑ Futter, Mike (June 29, 2015). "Disney Merges Interactive And Consumer Products Divisions For Toys To Life Superpower". Game Informer. Retrieved June 30, 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  36. ↑ Lieberman, David (December 15, 2015). "Disney Taps Courtney Holt To Replace Ynon Kreiz As Head Of Maker Studios". Deadline (Penske Business Media). https://deadline.com/2015/12/disney-name-courtney-holt-head-maker-studios-replace-ynon-kreiz-1201667347/. 
  37. ↑ Macy, Seth G. (May 10, 2016). "Disney Cancels Infinity, No Longer Self-Publishing Games". IGN. https://www.ign.com/articles/2016/05/10/disney-cancels-infinity-no-longer-self-publishing-games. "This means that we will be shutting down Avalanche, our internal studio that developed the game." 
  38. ↑ D'Anastasio, Cecilia. "Club Penguin Island To Shut Down, Marking Final End Of The Beloved Children's MMO". Kotaku. Retrieved 2019-01-11.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  39. ↑ Spangler, Todd (November 14, 2018). "Disney's Glendale Games Studio Transfers to Jam City, Which Plans to Create Game for 'Frozen 2'". Variety. https://variety.com/2018/digital/news/disney-frozen-game-glendale-studio-jam-city-emoji-blitz-1203027542/. 
  40. ↑ "About Us". Disney Interactive Media Group Press Room. Disney. Retrieved October 17, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  41. ↑ "July-December 1996". Chronology of the Walt Disney Company. Retrieved November 26, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> Source: CNet News.com, https://archive.today/20130102120941/http://www.news.cnet.com/
  42. ↑ 42.0 42.1 "July-December 1996". Chronology of the Walt Disney Company. Retrieved November 26, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles> Source: CNet News.com, https://archive.today/20130102120941/http://www.news.cnet.com/
  43. ↑ Jensen, Jeff (March 31, 1997). "Disney's Daily Blast Debuts on MSN: Ad-Supported Kids Net Service Likely to seek More Carriers Soon". Ad Age. http://adage.com/article/news/disney-s-daily-blast-debuts-msn-ad-supported-kids-net-service-seek-carriers/68755/. 
  44. ↑ Bensko, Jennifer (July 6, 1998). "A Web of Their Own". Newsweek. https://www.questia.com/read/1G1-20971263. 
  45. ↑ "1998". Chronology of the Walt Disney Company. Retrieved November 26, 2012.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>[dead link] Source: CNet News.com, https://archive.today/20130102120941/http://www.news.cnet.com/
  46. ↑ Hu, Jim (August 9, 1999). "Disney quietly shutters family Net guide". CNET News. http://news.cnet.com/Disney-quietly-shutters-family-Net-guide/2100-1023_3-229621.html. 
  47. ↑ Chmielewski, Dawn C. (June 24, 2008). "Fandango acquires Movies.com". Los Angeles Times. https://articles.latimes.com/2008/jun/24/business/fi-movies24. 
  48. ↑ Wallenstein, Andrew (April 4, 2012). "Disney exec ankles for Maker Studios". Variety. https://variety.com/2012/digital/news/disney-exec-ankles-for-maker-studios-1118052288/. 
  49. ↑ Avery, Greg (February 20, 2009). "Disney reveals Kerpoof purchase". Orlando Business Journal. http://www.bizjournals.com/orlando/stories/2009/02/16/daily52.html. 

External links[]

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Disney Consumer Products and Interactive Media
Main Licensing • Disney Retail (Disney Store)
Disney Publishing Worldwide Disney Comics • Disney English • Disney Press • Disney Hyperion • Marvel Press (joint w/Marvel)
Games and Interactive
Experiences 		DCPI Labs (The Muppets Studio) • Disney Interactive Studios (defunct) • Disney Mobile • Playdom
Franchises Disney Channels Worldwide (Disney Junior • Elena of Avalor • Gravity Falls • Kim Possible • Phineas and Ferb •Star vs. the Forces of Evil) • Disney comics (Donald Duck universe ) • Disney Fairies • Disney Princess • Disney Tsum Tsum • Disney Villains • Disney Interactive (Club Penguin • Disney Infinity • Kingdom Hearts • Where's My Water?) • Frozen • The Kingdom Keepers • Marvel • Lilo & Stitch • The Lion King • 20th Century Fox (Star Wars • The Simpsons • Family Guy • The X Files • • Die Hard • Ice Age) • Lucasfilm

(Indiana Jones • Star Wars) • Mickey & Friends • The Muppets • Pirates of the Caribbean • Pixar(Cars • Finding Nemo • The Incredibles • Monsters Inc. • Toy Story) • Tron • Winnie the Pooh

Other D23 • Disney Vault
Related Disney Parks, Experiences and Products
The Walt Disney Company TWDC Logo
Main Walt Disney Studios (Burbank) • Grand Central Creative Campus
Company
officials 		Key Founders (Walt Disney • Roy O. Disney) • Executives (Bob Iger (CEO) • Alan N. Braverman (SEVP/GC) • Christine McCarthy (CFO) • Zenia Mucha (CCO))
Board of
directors 		Susan Arnold • Mary Barra • Safra Catz • Francis deSouza • Michael Froman • Bob Iger (Chairman) • Maria Elena Lagomasino • Mark Parker • Derica W. Rice
Studio
Entertainment 		Distribution • Walt Disney Pictures • Disneynature • Walt Disney Animation Studios • Pixar • Marvel Studios • Lucasfilm • 20th Century Fox • Fox 2000 Pictures • Fox Searchlight Pictures • 20th Century Fox Animation (Blue Sky Studios) • Disney Music Group • Disney Theatrical Group
Media
Networks 		Walt Disney TV (ABC • Disney TV Studios (ABC Studios • 20th Century Fox TV • Fox 21 TV Studios • Fox TV Animation) • ABC TV Stations • Disney Channels (US) (Disney TV Animation • It's a Laugh Productions) • Freeform • FX Networks) • FX Productions • Hulu Scripted Originals Team • National Geographic Networks (73%)) • ESPN (80%) • A&E Networks (50%)
Parks,
Experiences
& Products
(FoxNext) 		Parks & resorts Disneyland Resort • Disneyland Paris • Hong Kong Disneyland Resort (43%) • Shanghai Disney Resort (43%) • Disney Attractions Japan Disney World • Imagineering
Signature Experiences Adventures by Disney • Disney Cruise Line • Disney Vacation Club
Consumer Products
& Interactive Media 		Licensing • Disney Store • Disney Publishing (Disney English) • Disney Online • Games & Interactive Experiences • Muppets Studio
Direct-to-
Consumer &
International 		Disney Channels Worldwide • Fox Networks Group • ESPN International • Disney–ABC Domestic Television • Disney Media Distribution • Endemol Shine Group (50%) • Walt Disney Studios Home Entertainment • Disney Digital Network • Disney Streaming Services (BAMTech (75%) • Disney+ • ESPN+) • Hulu (67%)
International Asia Pacific (India (Star India) • Hotstar • Tata Sky (30%) • UTV Software Communications) • Germany (Super RTLJV • RTL IIJV) • Italy • Latin America (Argentina (Patagonik Film Group) • Rede Telecine
Other assets Buena Vista • D23 • DisneyNow • Disney Institute • Disney University • Marvel Entertainment • Reedy Creek Energy • TrueX
Related Company timeline • Criticism • Retlaw Enterprises • 21st Century Fox (acquired)

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