 Logo used since 2017 | |||||||||
| File:CBC Ottawa Broadcast Centre - 06a.jpg CBC Headquarters in Ottawa in 2019 | |||||||||
| Type | Crown corporation | ||||||||
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| Industry |
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| Predecessor | Canadian Radio Broadcasting Commission | ||||||||
| Founded | November 2, 1936 (radio) September 6, 1952 (television) | ||||||||
| Headquarters | CBC Ottawa Production Centre, Ottawa, Ontario, Canada | ||||||||
Area served | National; available on terrestrial and cable systems in northern American border communities; available internationally via Internet, Sirius XM and on TV | ||||||||
Key people |
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| Products |
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| Services |
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| Revenue |  CA$503.94 million[n 1](FY 2021)[1] | ||||||||
 $173.24 million (FY 2021)[1] | |||||||||
| $142.09 million (FY 2021)[1] | |||||||||
Number of employees | 7,444 (March 2018)[2] | ||||||||
yes
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| Website | <strong%20class= "error"><span%20class="scribunto-error%20mw-scribunto-error-00faa555">Lua%20error%20in%20Module:Wd%20at%20line%20171:%20attempt%20to%20index%20field%20'wikibase'%20(a%20nil%20value). http://<strong%20class="error"><span%20class="scribunto-error%20mw-scribunto-error-00faa555">Lua%20error%20in%20Module:Wd%20at%20line%20171:%20attempt%20to%20index%20field%20'wikibase'%20(a%20nil%20value). | ||||||||
| Footnotes / references | |||||||||
The Canadian Broadcasting Corporation (French: [Société Radio-Canada] error: {{lang}}: text has italic markup (help)), branded as CBC/Radio-Canada, is the Canadian public broadcaster for both radio and television.[3] It is a Crown corporation that serves as the national public broadcaster, with its English-language and French-language service units commonly known as CBC and Radio-Canada, respectively.
Although some local stations in Canada predate the CBC's founding, CBC is the oldest existing broadcasting network in Canada. The CBC was established on November 2, 1936.[4] The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique. (International radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website.) The CBC also operates two terrestrial television networks, the English-language CBC Television and the French-language Ici Radio-Canada Télé, along with the satellite/cable networks CBC News Network, Ici RDI, Ici Explora, Documentary Channel (partial ownership), and Ici ARTV. The CBC operates services for the Canadian Arctic under the names CBC North, and Radio-Canada Nord. The CBC also operates digital services including CBC.ca/Ici.Radio-Canada.ca, CBC Radio 3, CBC Music/ICI.mu, and Ici.TOU.TV.
CBC/Radio-Canada offers programming in English, French, and eight indigenous languages on its domestic radio service, and in five languages on its web-based international radio service, Radio Canada International (RCI).[5] However, budget cuts in the early 2010s have contributed to the corporation reducing its service via the airwaves, discontinuing RCI's shortwave broadcasts as well as terrestrial television broadcasts in all communities served by network-owned rebroadcast transmitters, including communities not subject to Canada's over-the-air digital television transition.
The CBC's federal funding is supplemented by revenue from commercial advertising on its television broadcasts. The radio service employed commercials from its inception to 1974, but since then its primary radio networks have been commercial-free. In 2013, CBC's secondary radio networks, CBC Music and Ici Musique, introduced limited advertising of up to four minutes an hour, but this was discontinued in 2016.
Logos and slogans[]
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The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette[6] and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, Newfoundland) and a thunderbolt design used to symbolize broadcasting.
In 1958, the CBC adopted a new logo for use at the end of network programs. Designed by scale model artist Jean-Paul Boileau, it consisted of the legends "CBC" and "Radio-Canada" overlaid on a map of Canada. For French programming, the "Radio-Canada" was placed on top.
The "Butterfly" logo was designed for the CBC by Hubert Tison in 1966 to mark the network's progressing transition from black-and-white to colour television, much in the manner of the NBC peacock logo. It was used at the beginning of programs broadcast in colour and was used until all CBC television programs had switched to colour. A sketch on the CBC Television program Wayne & Shuster once referred to this as the logo of the "Cosmic Butterfly Corporation".[7]
The fourth logo, known internally as "the gem", was designed for the CBC by graphic artist Burton Kramer in December 1974, and it is the most widely recognized symbol of the corporation. The main on-air identification featured the logo kaleidoscopically morphing into its form while radiating outward from the center of the screen on a blue background. This animated version, which went to air in December 1974, is also known colloquially as "The Exploding Pizza". The appearance of this logo marked the arrival of full-colour network television service. The large shape in the middle is the letter C, which stands for Canada; the radiating parts of the C symbolize broadcasting, and the blue circle the logo was placed in represented the world, so the entire logo, according to Kramer, represented the idea of "Canada broadcasting to the world". The original theme music for the 1974 CBC ident was a three-note woodwind orchestral fanfare accompanied by the voiceover "This is CBC" or "Ici Radio-Canada".[8] This was later replaced by a different, and more familiar 11-note woodwind orchestral jingle, which was used until December 31, 1985.[9][10]
The updated one-colour version of the gem/pizza logo, created by Hubert Tison and Robert Innes,[6] was introduced on January 1, 1986, and with it was introduced a new series of computer graphic-generated television idents for CBC and Radio-Canada. These idents consisted of different background colours corresponding to the time of the day behind a translucent CBC gem logo, accompanied by different arrangements of the CBC's new, synthesized five-note jingle. The logo was changed to one colour, generally dark blue on white, or white on dark blue, in 1986. Print ads and most television promos, however, have always used a single-colour version of this logo since 1974.
In 1992, CBC updated its logo design to make it simpler and more red (or white on a red background). The new logo design, created by Swiss-Canadian design firm Gottschalk + Ash,[6] reduces the number of geometric sections in the logo to 13 instead of the previous logo's 25, and the "C" in the centre of the logo became a simple red circle. According to graphic designer Todd Falkowsky, the logo's red colour also represents Canada in a symbolic way. With the launch of the current design, new television idents were introduced in November of that year, also using CGI. Since the early 2000s, it has also appeared in white (sometimes red) on a textured or coloured background. It is now CBC/Radio-Canada's longest-used logo, surpassing the original incarnation of the Gem logo and the CBC's 1940 logo.
CBC television slogans have been periodically updated:
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- 1966: "Television is CBC"
- 1970: "When you watch, watch the best"
- 1977: "Bringing Canadians Together"
- 1980: "We Are the CBC"
- 1984: "Look to us for good things" (general) / "Good to Know" (news and public affairs)
- 1986–1989: "The Best on the Box"
- 1989–1992: "CBC and You"
- 1992–1994: "Go Public" / "CBC: Public Broadcasting" (to emphasize that CBC is a public broadcaster)
- 1995–2001: "Television to Call Our Own" and "Radio to Call Our Own"
- 2001–2007: "Canada's Own"
- 2007–2014: "Canada Lives Here"
- 2009–present: "Mon monde est à Radio-Canada, SRC" (English translation: My world is on Radio-Canada)
- 2011 and 2016: "Yours to Celebrate" (French: "Un monde à célébrer") (for the CBC's 75th and 80th anniversaries)
- 2014–2023: "Love CBC" / "Fall for CBC"
- 2023–present "It's a Canada thing"[11]
See also[]
- CBC Museum
- Concentration of media ownership
- List of assets owned by Canadian Broadcasting Corporation
- List of public broadcasters by country
- List of public service radio stations
- Media in Canada
- Public Francophone Radios
- Réseau de l'information
References[]
- ↑ 1.0 1.1 1.2 "CBC/Radio-Canada Annual Report 2020–2021". site-cbc.radio-canada.ca. Archived from the original on September 16, 2022. Retrieved September 16, 2022.
{{cite web}}: - ↑ "CBC/Radio-Canada Annual Report 2017–2018". site-cbc.radio-canada.ca. Archived from the original on August 8, 2019. Retrieved August 8, 2019.
{{cite web}}: - ↑ McCausland, Tammy (June 1, 2010). "The Canadian Broadcasting Corporation". Maple Leaf Web. Archived from the original on October 18, 2017. Retrieved May 25, 2017.
{{cite web}}: - ↑ Canadian Communications Foundation Archived March 15, 2005, at the Wayback Machine.
- ↑ "Radio Canada International goes off-air, moving online-only after 67 years of shortwave service". J-Source. June 25, 2012. http://j-source.ca/article/radio-canada-international-goes-air-moving-online-only-after-67-years-shortwave-service.
- ↑ 6.0 6.1 6.2 "Retro revival: CBC's changing logo through the years". CBC News. http://www.cbc.ca/news/interactives/cbc-logo/.
- ↑ Archived at Ghostarchive and the Wayback Machine: "YouTube – CBC Butterfly". June 22, 2006. Retrieved February 19, 2011 – via YouTube.
{{cite web}}: - ↑ Archived at Ghostarchive and the Wayback Machine: "YouTube – RARE – Ici Radio-Canada – Musique différente". Retrieved June 29, 2011 – via YouTube.
{{cite web}}: - ↑ Archived at Ghostarchive and the Wayback Machine: "YouTube – This is CBC 1982". Retrieved June 29, 2011 – via YouTube.
{{cite web}}: - ↑ "Canadian Broadcasting Corporation logo and television identification storyboard". Ccca.ca. March 15, 2001. Archived from the original on October 18, 2017. Retrieved February 19, 2011.
{{cite web}}: - ↑ "It's a Canada Thing: Standing Up For Our Industry and Our Stories". cbc.radio-canada.ca. Archived from the original on March 13, 2023. Retrieved March 13, 2023.
{{cite web}}:
Further reading[]
- Allen, Gene, and Daniel J. Robinson, eds. Communicating in Canada's Past: Essays in Media History (University of Toronto Press, 2009)
- Graham, Sean. "A Canadian Network? The CBC and Television, 1936–1939". Historical Journal of Film, Radio and Television (2014) pp: 1–19.
- Ménard, Marion. CBC/Radio-Canada: Overview and Key Issues (Library of Parliament publication No. 2013-92; 2013) online; 11 pages
- Murray, Gil. Nothing on but the radio: a look back at radio in Canada and how it changed the world (Dundurn, 2003); Popular history
- Peers, Frank W. The politics of Canadian broadcasting, 1920–1951 (University of Toronto Press, 1969)
- Taras, David. Digital Mosaic: Media, Power, and Identity in Canada (University of Toronto Press, 2015)
- Teer-Tomaselli, Ruth. "Empire and broadcasting in the interwar years: towards a consideration of public broadcasting in the British dominions". Critical Arts (2015) 29#1 pp: 77–93.
- Weir, Earnest Austin. The struggle for national broadcasting in Canada (McClelland and Stewart, 1965)
Primary sources[]
- Bird, Roger, ed. (1988). Documents of Canadian Broadcasting. MQUP. ISBN 9780773580893. https://books.google.com/books?id=V37OAwAAQBAJ&pg=PA1.
In French[]
- Bergeron, Raymonde, and Marcelle Ouellette. Voix, visages et legends: Radio-Canada 1936–1986. Montreal, Que.: Entreprises Radio-Canada, 1986. N.B.: The subtitle appears on front cover. 256 p., ill. with b&w ports. ISBN 0-88794-328-4
- Witmer, Glenn Edward, and Jacques Chaput, eds. 50 [i.e. Cinquante] ans de radio: Radio-Canada, 1936–1986. Montreal, Que.: Entreprises Radio-Canada, 1986. 47 p., amply ill., chiefly with b&w photos.
External links[]
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